# AdMeld

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/admeld

- Industry: Internet
- Headquarters: New York, US
- Website: www.admeld.com
- Total disclosed funding: $31M
- Latest round: Series C (Aug 1, 2010)
- Investors on record: 4

## About

AdMeld Inc. specializes in maximizing ad revenue for premium publishers through innovative technology solutions, including private ad exchanges that enhance ad sales efficiency and operational control.Founded in 2007, AdMeld Inc. is headquartered in New York, US, and focuses on optimizing ad revenues for publishers. The company was acquired by Google on June 9, 2011, for USD 400.00 mn, marking a significant pivot in its operational strategy. It has been involved in 5 distinct deals since its inception. The company was established by a team of experienced professionals in the advertising technology sector, although specific details about the founder's previous ventures are not available.Admeld's core product offerings focus on maximizing ad revenue for premium publishers through innovative technology solutions. The company pioneered the private ad exchange, enabling publishers to efficiently control and optimize the sale of their ad impressions. Admeld's primary services include tools for identifying new advertising opportunities and sophisticated operational control, all integrated within the DoubleClick Ad Exchange following its acquisition by Google in 2011. This integration provides a comprehensive platform that empowers publishers to manage direct and indirect sales channels, ultimately enhancing yield across various ad formats and devices. Admeld serves a global client base, primarily targeting premium publishers in North America, Europe, and Asia, who seek to leverage advanced advertising technologies to improve their revenue generation strategies.Admeld generates revenue through its integration with the DoubleClick Ad Exchange, where transactions primarily occur on a B2B basis. Publishers utilizing Admeld's platform can engage in direct sales and utilize programmatic advertising, thereby maximizing their ad yield from various sources of demand. The transaction structure typically involves revenue-sharing agreements that allow publishers to retain a portion of the earnings generated from ad placements via the exchange. Admeld’s flagship offerings, now part of the DoubleClick ecosystem, facilitate seamless ad transactions, enhancing the overall monetization process for clients. These tools are designed to cater to the needs of premium publishers seeking to optimize their advertising strategies and improve financial outcomes through increased operational efficiency.Following its acquisition by Google, Admeld has been positioned to leverage Google's extensive resources for future growth. While specific upcoming products are not detailed, the company is expected to enhance its offerings within the DoubleClick ecosystem. The focus remains on expanding into new geographic regions, particularly in emerging markets across Asia and Latin America, with plans to establish a presence there by 2013. The recent acquisition for USD 400.00 mn will be utilized to support these initiatives, allowing Admeld to further develop its technology and reach a broader audience.

## Funding rounds

- Series C, Aug 1, 2010, $15M — Norwest Venture Partners, Time Warner Pension Plan, Spark Capital, Foundry Group
- Series A, Jun 24, 2009, $8M — Spark Capital, Foundry Group
- Series A, Nov 10, 2008, $7M — Spark Capital, Foundry Group
- Series A, Nov 8, 2007, $0.5M — Spark Capital

## Investors

- Spark Capital — Series A, Series C
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A, Series C
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C
- Time Warner Pension Plan — Series C