# Admedo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/admedo

- Industry: Internet
- Headquarters: London, UK
- Website: www.admedo.com
- Total disclosed funding: $8.6M
- Latest round: Series B (Feb 4, 2016)
- Investors on record: 5

## About

Admedo Ltd. is an innovative company specializing in programmatic data and marketing solutions, designed to enhance the effectiveness of digital advertising through user-friendly technology.Founded in 2012 by Laura Bowen, Admedo Ltd. is headquartered in London, UK. The company operates a unified programmatic advertising platform that streamlines media buying with a focus on performance. The latest funding round was a Series B completed on February 4, 2016, in which Admedo raised USD 6.00 mn led by MMC Ventures, with participation from Sussex Place Ventures. The company has successfully completed 4 deals to date.Admedo offers a comprehensive Programmatic Data and Marketing Platform that simplifies programmatic media buying, emphasizing performance and user experience. The platform facilitates intelligent targeting based on behavioral, demographic, and geographic factors, while enabling businesses to segment audiences effectively. Admedo primarily serves sectors such as iGaming, providing operators and affiliates with tools to drive targeted traffic across formats including desktop, mobile, video, and connected TV, integrating with over 40 ad exchanges.The revenue model for Admedo is based on its proprietary Programmatic Marketing Platform, which supports B2B transactions via subscriptions and partnerships. Clients leverage the platform for customized programmatic advertising campaigns. Admedo also offers a white-label solution for agencies, allowing them to brand the platform while managing their service agreements based on tiered pricing plans related to audience segmentation and campaign management.Admedo plans to utilize the proceeds from its Series B funding to enhance its platform and introduce upcoming products aimed at further improving user experience. The company is also exploring expansion into new markets, specifically targeting regions in Europe and North America by 2021. This expansion involves broadening the client base across different sectors, leveraging the recent funding to support these strategic initiatives.

## Funding rounds

- Series B, Feb 4, 2016, $6M — MMC Ventures, Sussex Place Ventures
- Series A, Jun 30, 2014, $2.4M — Sussex Place Ventures, Kima Ventures, Encore Capital, Playfair Capital
- Seed, Aug 23, 2013, $0.3M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed, Series A
- Sussex Place Ventures (https://capitalatlas.ai/funds/sussex-place-ventures) — Series A, Series B
- Encore Capital (https://capitalatlas.ai/funds/encore-capital) — Series A
- Playfair Capital (https://capitalatlas.ai/funds/playfair-capital) — Series A
- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series B