# Adludio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adludio

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.adludio.com
- Total disclosed funding: $18M
- Latest round: Series B (Mar 22, 2023)
- Investors on record: 11

## About

Adludio Limited, based in the UK, specializes in advanced advertising technology, offering innovative solutions that enhance digital marketing campaigns through interactive and immersive ad formats, engaging consumers across various platforms.Founded in 2012 and headquartered in London, UK, Adludio Limited focuses on providing advertising technology solutions. The company has undergone strategic pivots to enhance its offerings and was involved in 11 deals, with its most recent funding round being a Series B round. On 22 March 2023, Adludio raised GBP 2 million led by Mercia Asset Management, bringing its total amount raised to GBP 2 million and its current valuation to GBP 9.609 million. Chris Allan serves as the CEO of the company.Adludio specializes in innovative advertising technology, primarily offering a suite of products designed to enhance digital marketing campaigns through interactive and engaging formats. Their core product offerings include immersive ad experiences that leverage rich media, allowing brands to capture consumer attention more effectively. Adludio's solutions are tailored for advertisers seeking to optimize engagement and brand recall across various platforms. The company's products are utilized by a diverse client base, including agencies and brands across sectors such as retail, automotive, and entertainment, with implementations in markets including the United Kingdom, the United States, and various countries in Europe and Asia. The end users for these services include consumers interacting with the ads across mobile devices, tablets, and desktop platforms, ultimately aimed at improving the effectiveness of advertising spend in a competitive landscape.Adludio generates revenue through a B2B model, primarily engaging with advertising agencies and direct clients who utilize their interactive advertising solutions. The company structures its transactions around service agreements that include subscription-based access to its technology platforms, alongside performance-based pricing tied to the effectiveness of the campaigns run. Clients are typically billed based on the volume of impressions or engagements generated through the advertising solutions, facilitating alignment of costs with campaign performance. Specific pricing plans and flagship offerings, such as their trademarked interactive ad formats, provide flexibility and scalability, enabling clients to customize their advertising strategies according to their business objectives. These dynamics position Adludio as a pivotal player in the digital advertising landscape, serving a broad spectrum of industries that seek to enhance consumer engagement.In March 2023, Adludio Limited raised GBP 2 million in venture funding led by Mercia Asset Management. The company will utilize this funding to support growth initiatives in the US market and to introduce a new version of its platform, aiming to expand its reach and enhance its service offerings.

## Funding rounds

- Series B, Mar 22, 2023, $2.4M — Mercia Asset Management
- Series B, Aug 18, 2021, $7M — Mercia Asset Management
- Series A, Nov 5, 2020, $6.2M — QVentures
- Series A, Jun 1, 2018 — Platina
- Series A, Jan 9, 2017, $1.6M — Balderton Capital, Passion Capital, Ballpark Ventures, Seedrs Limited
- Seed, Apr 29, 2013, $0.8M — Episode 1 Ventures
- Seed, Oct 8, 2012, $0M — Northstar Ventures, Longview Innovation, Hotspur Capital Partners

## Investors

- Northstar Ventures (https://capitalatlas.ai/funds/northstar-ventures) — Seed
- Longview Innovation (https://capitalatlas.ai/funds/longview-innovation) — Seed
- Hotspur Capital Partners — Seed
- Episode 1 Ventures (https://capitalatlas.ai/funds/episode-1-ventures) — Seed
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A
- Passion Capital — Series A
- Ballpark Ventures (https://capitalatlas.ai/funds/ballpark-ventures) — Series A
- Seedrs Limited — Series A
- Platina (https://capitalatlas.ai/funds/platina) — Series A
- QVentures (https://capitalatlas.ai/funds/qventures) — Series A
- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Series B