# ADlive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adlive

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: https://adlive.asia
- Total disclosed funding: $1.5M
- Latest round: Seed (Jan 18, 2019)
- Investors on record: 2

## About

ADlive, Inc. operates in the digital advertising sector, offering targeted advertising solutions that connect brands with their target audiences through advanced technology and data-driven insights.Founded in 2011 and headquartered in Tokyo, Japan, ADlive, Inc. specializes in delivering targeted advertising solutions. The company raised JPY 160 million in Seed funding on January 18, 2019, from investors including Mizuho Capital and XTech Ventures, achieving a total amount raised of JPY 160 million. CEO Hammad Benjelloun has led the company since its inception, focusing on expanding its footprint in Southeast Asia.ADlive specializes in providing targeted advertising solutions that leverage advanced technology to connect brands with their desired audiences. Their core offerings encompass a suite of digital advertising tools designed for various platforms, including display, video, and social media advertising. These products aim to enhance brand visibility and engagement by utilizing data-driven insights to deliver personalized advertisements to end users. ADlive's primary customer base includes small to medium-sized enterprises (SMEs) and larger corporations seeking to optimize their marketing strategies across Southeast Asia and the broader Asian market. The company has effectively established a presence in countries such as Singapore, Malaysia, and Thailand, addressing local market needs and preferences through tailored advertising solutions.Revenue generation for ADlive stems from a multi-faceted transaction structure that includes subscription-based models and partnerships with businesses seeking advertising services. The company engages in direct-to-consumer transactions, where clients subscribe to specific advertising packages based on their campaign needs. These packages may include flagship offerings such as real-time bidding (RTB) solutions and targeted ad placements, which allow clients to maximize their reach. Pricing plans are structured to accommodate various budget levels, providing flexibility to clients while ensuring effective ad spend utilization. Through these transactions, ADlive fosters long-term relationships with its clients by delivering measurable results and continuous optimization of advertising efforts.ADlive plans to utilize the JPY 160 million raised in Seed funding to enhance its product offerings and expand into new markets. The company is designing new advertising tools aimed at improving campaign efficiency, with a target launch date in late 2023. Furthermore, ADlive intends to penetrate additional Southeast Asian markets, specifically targeting Indonesia and Vietnam by 2024, thereby broadening its geographic reach and client base.

## Funding rounds

- Seed, Jan 18, 2019, $1.5M — Mizuho Capital, XTech Ventures

## Investors

- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Seed
- XTech Ventures (https://capitalatlas.ai/funds/xtech-ventures) — Seed