# Adjust

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adjust

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.adjust.com
- Total disclosed funding: $256M
- Latest round: Series E (Jun 12, 2019)
- Investors on record: 9

## About

Based in Berlin, Germany and founded in 2012, Adjust GmbH, formerly known as Adeven GmbH, provides automated marketing analytics solutions that help businesses to track, monitor, and measure campaigns. The company was founded by Christian Henschel and Paul H. Müller. In 2021, the company was acquired by AppLovin Corporation, a mobile game advertisement company that helps marketing teams to deliver and monetize targeted campaigns to users based on their interests.

The company works with advertisers, by offering marketing solutions such as mobile app attribution - detects the channel where users came from, Adjust Automate - to optimize campaigns across social media platforms, Unbotify – a machine learning-based solution tracks and simulate user’s behavior to fraud prevention, adjust dashboard – uses cohort analysis to track the user’s behavior towards campaign’s performance for insight, and Audience Builder – helps the business to segment users based on real-time data such as day of application installment and user’s device type.

## Funding rounds

- Series E, Jun 12, 2019, $227M — Idinvest Partners, Eurazeo, Sofina, Highland Europe, phm equity GmbH
- Series D, Oct 21, 2015, $17M — Highland Europe
- Series C, Sep 8, 2014, $7.6M — IRIS, Target Partners, Active Venture Partners, Capnamic
- Series B, Jun 21, 2013, $4.3M — IRIS, Target Partners, Capnamic
- Series A, May 24, 2012 — Target Partners

## Investors

- Target Partners (https://capitalatlas.ai/funds/target-partners) — Series A, Series B, Series C
- IRIS (https://capitalatlas.ai/funds/iris) — Series B, Series C
- Capnamic (https://capitalatlas.ai/funds/capnamic) — Series B, Series C
- Active Venture Partners (https://capitalatlas.ai/funds/active-venture-partners) — Series C
- Highland Europe (https://capitalatlas.ai/funds/highland-europe) — Series D, Series E
- Idinvest Partners (https://capitalatlas.ai/funds/idinvest-partners) — Series E
- Eurazeo (https://capitalatlas.ai/funds/eurazeo) — Series E
- Sofina — Series E
- phm equity GmbH — Series E