# Adimo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adimo

- Industry: Software
- Headquarters: Glasgow, UK
- Website: www.adimo.co
- Total disclosed funding: $4.1M
- Latest round: Seed (Jan 27, 2021)
- Investors on record: 6

## About

Adimo is a UK-based technology company that specializes in creating integrated content and commerce solutions, enhancing consumer experiences through shoppable marketing strategies.Adimo, founded in 2010 and headquartered in Glasgow, UK, offers a platform that facilitates seamless shopping experiences by integrating content and commerce. The company has not undergone any significant pivot since its inception. Gavin Stirrat, the CEO, has a history that includes founding and leading other ventures. Adimo raised GBP 2.1 mn in a Seed funding round on August 30, 2023, led by Maven VCT, with participation from investors such as ESM Investments and Scottish Enterprise, bringing the total amount raised to GBP 2.1 mn. The company is valued at GBP 13.078 mn.Adimo provides a technology platform designed to enhance online shopping by integrating content and customer interactions. Its primary offerings include shoppable marketing solutions that allow consumers to compare prices, browse products, and add items to their shopping baskets directly from marketing content, thereby assisting consumer packaged goods (CPG) brands in driving online sales and improving marketing effectiveness through real-time sales data.In the most recent financial year, Adimo reported a revenue of GBP 123,324.8 and an EBITDA of GBP 10,597.1, demonstrating its business model's effectiveness in generating income from partnerships with brands and retailers through its shoppable marketing solutions.Following its recent funding round in August 2023, Adimo plans to utilize the investment to support business growth initiatives. While specific upcoming product launches have not been detailed, the company aims to expand its market presence into new regions. The funding will contribute to the execution of these strategic growth plans.

## Funding rounds

- Seed, Jan 27, 2021, $2.9M — London & Scottish Investment Partners, GWC, Galvanise Capital, ESM Investments, Scottish Enterprise, Maven VCT
- Seed, Nov 4, 2016, $1.2M — Galvanise Capital, ESM Investments, Scottish Enterprise

## Investors

- Galvanise Capital — Seed
- ESM Investments (https://capitalatlas.ai/funds/esm-investments) — Seed
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Seed
- London & Scottish Investment Partners — Seed
- GWC — Seed
- Maven VCT — Seed