# Adify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adify

- Industry: Marketing/Advertising
- Headquarters: San Bruno, US
- Website: www.adify.com
- Total disclosed funding: $27M
- Latest round: Series B (Aug 19, 2007)
- Investors on record: 5

## About

Adify, Inc. operates a Digital Out Of Home (DOOH) advertising platform that enables businesses to deliver tailored advertisements on vehicles equipped with high-resolution LED billboards, enhancing advertising effectiveness and audience engagement.Founded in San Bruno, US, Adify, Inc. specializes in mobile advertising via a network of vehicles with LED billboards. It was acquired by Cox Enterprises in April 2008 for USD 300 mn cash, marking a strategic expansion into digital outdoor advertising. The company has engaged in 4 deals to date, highlighting its growth trajectory under the leadership of CEO Jonas Fernandes, who has a background in innovative tech ventures.Adify offers a comprehensive DOOH advertising solution, allowing businesses to upload video content and target demographics through Google Maps polygonal mapping. The platform supports various campaign parameters, including duration, operational hours, and budget, facilitating rapid advertisement deployment across numerous digital billboards on vehicles. Its clientele spans from local businesses to larger corporations seeking modern advertising strategies in bustling urban environments.Adify operates on a transaction-based revenue model, where clients pay for advertising services based on tailored campaign specifications. This model allows flexibility in pricing, with clients selecting specific time slots and locations for their advertisements on digital billboards. Revenue generation is influenced by factors such as the duration of the ad display and geographical targeting, making the service adaptable to various advertising needs.With the acquisition by Cox Enterprises in April 2008, Adify plans to leverage this partnership for future growth. The company is looking to enhance its product offerings and expand into new markets, potentially targeting additional metropolitan areas for its DOOH services. The recent funding from the acquisition will support these initiatives, allowing Adify to strengthen its digital advertising platform and widen its reach in the mobile advertising sector.

## Funding rounds

- Series B, Aug 19, 2007, $3.9M — US Venture Partners, Venrock
- Series B, Mar 19, 2007, $15M — US Venture Partners, GE Commercial Finance, Venrock, Time Warner Pension Plan, NBCUniversal Media, LLC
- Series A, Aug 1, 2006, $8M — Venrock

## Investors

- Venrock (https://capitalatlas.ai/funds/venrock) — Series A, Series B
- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series B
- GE Commercial Finance — Series B
- Time Warner Pension Plan — Series B
- NBCUniversal Media, LLC — Series B