# AdHawk Microsystems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adhawk-microsystems

- Industry: Electronics
- Headquarters: Kitchener, Canada
- Website: www.adhawkmicrosystems.com
- Total disclosed funding: $4.6M
- Latest round: Series A (Oct 19, 2017)
- Investors on record: 2

## About

AdHawk Microsystems Inc. develops advanced eye-tracking technology, specifically designed for researchers to collect and analyze visual attention data effectively, enhancing insights in various fields such as psychology and user experience design.AdHawk Microsystems Inc. was founded in 2015 in Kitchener, Canada. The company focuses on eye-tracking solutions for researchers and has successfully completed one significant funding deal. In October 2017, AdHawk raised USD 4.6 mn in a Series A round led by Intel Capital, with participation from Brightspark Ventures. The company is helmed by CEO Neil Sarkar, who has a background in technology development.AdHawk MindLink specializes in eye-tracking technology designed for researchers, providing a comprehensive solution that facilitates the collection and analysis of visual attention data. The core product offering, MindLink Eye Tracking, enables users to capture detailed insights on where and how individuals direct their gaze in various settings, ultimately supporting research in fields such as psychology, marketing, and user experience design. This technology serves a diverse client base, including academic institutions, market research firms, and corporate entities in North America and Europe that rely on precise eye-tracking metrics to enhance their research outcomes. MindLink Eye Tracking was launched to address the growing need for sophisticated methodologies in research that require accurate eye movement data, contributing to a deeper understanding of human behavior in dynamic environments.AdHawk MindLink generates revenue through a subscription model that allows clients to access its eye-tracking software and related support resources. This model is tailored towards B2B transactions, primarily serving research institutions and corporations that require advanced eye-tracking capabilities for their projects. Clients typically engage in annual subscriptions, which encompass software licenses, regular updates, and access to an online repository of support documentation and development resources. The flagship MindLink Eye Tracking product is central to this revenue structure, providing clients with essential tools necessary for conducting comprehensive eye-tracking studies. This approach ensures that clients benefit from ongoing support and innovation, positioning AdHawk MindLink as a vital partner in their research endeavors.AdHawk Microsystems Inc. plans to utilize the recently raised USD 4.6 mn from its Series A financing to enhance product development and expand its market presence. The company aims to introduce new features and products in the eye-tracking arena by late 2018. Additionally, AdHawk is looking to penetrate new geographic markets in Europe and North America, targeting research institutions and corporate clients by the end of 2019. The funding will support these initiatives, ensuring that AdHawk remains competitive in the evolving landscape of eye-tracking technology.

## Funding rounds

- Series A, Oct 19, 2017, $4.6M — Intel Capital, Brightspark Ventures

## Investors

- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series A
- Brightspark Ventures (https://capitalatlas.ai/funds/brightspark-ventures) — Series A