# Adgile Media Pty.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adgile-media-pty

- Industry: Marketing/Advertising
- Headquarters: Australia
- Website: www.adgile.media
- Total disclosed funding: $2.2M
- Latest round: Series A (Dec 8, 2022)
- Investors on record: 1

## About

Adgile Media Pty. Ltd. is an Australian company specializing in advanced video advertising measurement and analytics across various platforms. Its innovative solutions help advertisers optimize their campaigns with real-time insights.Founded in 2015 in Australia, Adgile Media Pty. Ltd. focuses on providing advanced analytics for video advertising. The company has received Series A funding of USD 2.2 mn from Rajah Blue Media Holdings on December 8, 2022, bringing its total raised amount to USD 2.2 mn and its current valuation to USD 15.438 mn. The founder, Shaun Lohman, has a background in developing marketing technologies, contributing to the company's expertise in this niche.Adgile Media specializes in advanced measurement and analytics for video advertising across both linear and streaming platforms. Their core offering, the Catalyst platform, provides real-time closed-loop monitoring of advertising campaigns, utilizing patented technology such as Automatic Content Recognition (ACR) and Deep Learning algorithms, collectively branded as Intelligent Content Recognition (ICR). This platform enables advertisers to independently verify impression delivery, track performance, and optimize marketing efforts based on audience attention, response rates, and conversion metrics. Adgile’s services cater primarily to advertisers, agencies, and brands looking to enhance their media investments through actionable insights drawn from comprehensive data analytics. The company’s client base includes hundreds of prominent brands and various advertising agencies that seek to transition to comprehensive video solutions, with their products being marketed extensively in major markets such as Australia and the United States.Adgile Media generates revenue through B2B transactions with advertising agencies and brand clients. Their business model is structured around subscription-based access to the Catalyst platform, where clients pay for performance analytics and actionable insights on their advertising campaigns. The company engages in partnerships with agencies, providing them with tools to optimize media investments while gaining insights through the platform. Specific pricing plans are associated with their flagship services, enabling clients to select options that best fit their advertising needs. The focus on real-time data and verification adds value to their offerings, allowing clients to make informed decisions that enhance return on investment in video advertising.Following the Series A funding of USD 2.2 mn in March 2019, Adgile Media plans to invest in expanding its product offerings and enhancing the Catalyst platform. The company is exploring opportunities to enter new markets, particularly targeting the United States for increased presence. Recent funding will support these initiatives to build innovative features and strengthen market outreach.

## Funding rounds

- Series A, Dec 8, 2022, $2.2M — Rajahblue Capital

## Investors

- Rajahblue Capital (https://capitalatlas.ai/funds/rajahblue-capital) — Series A