# Adestra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adestra

- Industry: Software
- Headquarters: Oxford, UK
- Website: www.adestra.com
- Total disclosed funding: $7.2M
- Latest round: Series A (Jan 19, 2016)
- Investors on record: 1

## About

Adestra Ltd. is a provider of multi-channel marketing automation solutions that enhance audience engagement and drive conversions through advanced digital marketing technologies.Founded in 2004 by Atem Mbeboh and Tom Sant in Oxford, UK, Adestra Ltd. specializes in marketing automation software. In December 2018, Upland Software, Inc. acquired Adestra Ltd. for USD 60.2 million, with USD 56 million paid upfront and the remaining USD 4.2 million as cash holdback payable in 12 months.Upland Adestra specializes in multi-channel marketing automation, offering advanced digital marketing solutions designed to engage audiences effectively. Their offerings include AI-powered personalization tools, data enrichment capabilities, and sophisticated segmentation strategies. These solutions aim to enhance marketing efficiency for a diverse client base, including media publishing, marketing agencies, and charitable organizations, across North America, Europe, and Asia-Pacific.In 2021, Upland Adestra reported a revenue of USD 11.85 mn and an EBITDA of USD 3.07 mn, operating on a subscription-based revenue model that allows clients to access its marketing automation tools and services through tailored pricing plans.Upland Adestra aims to expand its product offerings and geographic reach following the acquisition by Upland Software, Inc. The company is focused on launching new AI-driven features and enhancing its existing platforms in the upcoming years. The recent acquisition provides a foundation for further market expansion into North America and Europe by leveraging Upland's resources. The funding received will support these growth initiatives, enhancing product development and market penetration strategies.

## Funding rounds

- Series A, Jan 19, 2016, $7.2M — BGF Investment Management

## Investors

- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series A