# AdEspresso

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adespresso

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.adespresso.com
- Total disclosed funding: $3.2M
- Latest round: Series A (May 6, 2016)
- Investors on record: 6

## About

AdEspresso, Inc. is a social media advertising platform that simplifies the management of campaigns across Facebook, Instagram, and Google Ads, helping businesses optimize their advertising strategies effectively.Founded in 2012 in San Francisco, US, AdEspresso, Inc. specializes in creating tools for social media advertising. The company was acquired by HootSuite Media, Inc. in February 2017. The founder’s background is not specified in available resources.AdEspresso specializes in providing a comprehensive suite of tools designed to enhance social media advertising, primarily focusing on Facebook, Instagram, and Google Ads. Their flagship product enables users to create, manage, and optimize their ad campaigns through an intuitive interface that simplifies the often complex processes of audience targeting and budget management. The platform serves a diverse clientele, including small to medium-sized enterprises (SMEs) and marketing agencies, all aimed at maximizing their advertising efficacy and ROI. AdEspresso's solutions address critical pain points in digital marketing, such as the need for real-time analytics and A/B testing capabilities, which empower users to make data-driven decisions. The company operates primarily in North America and Europe, catering to businesses looking to enhance their digital marketing strategies in these key markets.AdEspresso generates revenue through a subscription-based model, offering various pricing tiers tailored to the needs of its users. Clients engage with the platform through monthly or annual subscriptions, which provide access to its suite of advertising tools and features. Each pricing plan is structured to accommodate different levels of usage, allowing clients to select a service level that aligns with their marketing objectives and budget constraints. In addition to direct subscriptions, AdEspresso may also explore partnerships with marketing agencies, enabling them to leverage the platform to manage their clients' advertising campaigns effectively. This transactional model fosters a steady revenue stream, as clients commit to ongoing service agreements for continuous access to the platform's capabilities.The most recent deal occurred on February 7, 2017, when AdEspresso, Inc. was acquired by HootSuite Media, Inc. The company is expected to leverage the integration with HootSuite to enhance its product offerings and expand its reach in the social media advertising market. Future growth initiatives may include the development and launch of new features aimed at improving user engagement and campaign performance, although specific release dates are not currently available. The company has plans for geographical expansion, particularly targeting new European markets to increase its customer base. Recent funding from the Series A round, led by VentureFriends, totaling USD 1.40 mn, will likely support these strategic initiatives.

## Funding rounds

- Series A, May 6, 2016, $1.4M — VTF Capital, Texas Atlantic Capital, VentureFriends
- Seed, Jun 24, 2014, $1.3M — 500 Global, VTF Capital, SierraMaya360
- Seed, Jan 1, 2014 — BoomStartup
- Seed, Dec 24, 2013, $0.5M — 500 Global, Texas Atlantic Capital

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Texas Atlantic Capital (https://capitalatlas.ai/funds/texas-atlantic-capital) — Seed, Series A
- BoomStartup (https://capitalatlas.ai/funds/boomstartup) — Seed
- VTF Capital (https://capitalatlas.ai/funds/vtf-capital) — Seed, Series A
- SierraMaya360 (https://capitalatlas.ai/funds/sierramaya360) — Seed
- VentureFriends (https://capitalatlas.ai/funds/venturefriends) — Series A