# Adello Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adello-group

- Industry: Software
- Headquarters: Zurich, Switzerland
- Website: www.adello.com
- Total disclosed funding: $2M
- Latest round: Series A (Aug 12, 2014)
- Investors on record: 1

## About

Adello Group AG is a Switzerland-based company specializing in advanced advertising technology solutions that utilize data-driven insights and artificial intelligence to optimize digital marketing strategies for clients across various industries.Founded in 2008, Adello Group AG is headquartered in Zurich, Switzerland. The company focuses on providing innovative advertising solutions and has executed two deals, with the most recent occurring on September 5, 2017. Adello secured a Series A funding round, raising USD 2.00 mn led by Swisscom Ventures. The company is founded by Jan Stoess, who has a history in the advertising technology sector.Adello specializes in advanced advertising technology solutions that leverage data-driven insights and artificial intelligence. The company’s flagship product, AdCTRL™, employs machine learning algorithms to analyze over 250,000 data combinations to optimize digital marketing strategies effectively. This solution enables clients to reach targeted audiences in real-time through real-time bidding and in-stream predictions, ensuring that marketing efforts align closely with customer key performance indicators (KPIs). Adello's services cater primarily to blue-chip clients across various industries, including mobile advertising solutions, omnichannel strategies, and creative content development. The company's products are utilized in key markets such as Europe, Southeast Asia, and the Americas, focusing on enhancing client engagement and driving superior marketing outcomes.Adello generates revenue through a combination of subscription-based services, partnerships, and direct B2B transactions with its clients. Clients often engage in contracts that incorporate several of Adello's technology offerings, thereby benefiting from integrated marketing solutions tailored to their unique needs. For instance, clients leveraging the AdCTRL™ platform may access a tiered pricing model based on the complexity and scale of their advertising campaigns. Additionally, partnerships with major media agencies and exchanges further expand the company's reach and revenue potential by enabling broader access to digital advertising inventories. These transactional structures facilitate a consistent revenue stream that supports ongoing innovation and service enhancements within the advertising technology space.In September 2017, Adello Group AG raised USD 2.00 mn in growth funding from Swisscom Ventures, which will be allocated towards the development of new products and expansion into new markets. The company is likely to focus on enhancing its AdCTRL™ platform and exploring opportunities in Asia-Pacific and North America by 2024. This strategic funding will facilitate the design and launch of innovative advertising solutions aimed at further optimizing digital marketing efforts.

## Funding rounds

- Series A, Aug 12, 2014, $2M — Swisscom Ventures

## Investors

- Swisscom Ventures (https://capitalatlas.ai/funds/swisscom-ventures) — Series A