# Adelaide Metrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adelaide-metrics

- Industry: Software
- Headquarters: New York, US
- Website: www.adelaidemetrics.com
- Total disclosed funding: $6M
- Latest round: Seed (Sep 13, 2024)
- Investors on record: 5

## About

Founded in 2020 and based in New York, US, Adelaide Metrics Inc. operates as a technology company that provides attention metric solutions for the digital media industry.  The company was founded by its COO, Diane deCordova, CEO, Marc Guldimann, and Perry Papadopoulos. In July 2024, Adelaide Metrics Inc. raised USD 1.2 million in venture funding from unspecified investors. The round was part of a larger USD 3 million venture funding.

Adelaide Metrics provides an omnichannel attention-based metric AU (attention units) platform, which is an attention measurement platform that offers media quality comparisons across various media platforms and offers analytical insight to its users. The company’s evidence-based marketing platform evaluates media quality with the help of AI technologies like machine learning. The firm’s partner base includes Mars, the NBA, Microsoft, Anheuser-Busch, Coca-Cola, and Visa.

## Funding rounds

- Seed, Sep 13, 2024, $1.4M — BlueTree Allied Angels, Human Ventures, Aperiam Ventures, Goal Ventures
- Seed, Jul 18, 2024, $1.2M — Human Ventures, BlueTree Venture Fund, Aperiam Ventures, Goal Ventures
- Seed, Jun 7, 2022, $3.4M — Human Ventures

## Investors

- Human Ventures — Seed
- BlueTree Venture Fund (https://capitalatlas.ai/funds/bluetree-venture-fund) — Seed
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Seed
- Goal Ventures (https://capitalatlas.ai/funds/goal-ventures) — Seed
- BlueTree Allied Angels — Seed