# Adeffi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adeffi

- Industry: Marketing/Advertising
- Headquarters: Dhaka, Bangladesh
- Website: www.adeffi.com/
- Total disclosed funding: $0.1M
- Latest round: Seed (Jan 19, 2025)
- Investors on record: 1

## About

Based in Dhaka, Bangladesh, and founded in 2019 by co-foudner and CEO Binoy Barman, Adeffi Ltd. operates as a provider of out-of-home advertising solutions, including technology-driven campaign monitoring and management tools, catering to businesses aiming to improve brand visibility in urban areas. In January 2025, Adeffi Ltd. raised INR 10 million in seed funding from Bangladesh Venture Capital Limited.

Adeffi specializes in a variety of out-of-home advertising services intended to improve brand visibility. Their offerings include on-vehicle advertising solutions, such as adcar and adbus, as well as environmentally friendly options like adbike and admover. These solutions aim to leverage urban traffic and public spaces to maximize audience engagement, catering to both local and regional markets. The company employs advanced technologies, including impression algorithm tracking and an interactive online dashboard, to offer measurable and effective advertising campaigns for a diverse clientele.

Adeffi generates revenue through a structured transactional model, focusing on partnerships and direct advertising services. Clients enter agreements for the placement of advertisements on various mediums, particularly in busy urban environments. The pricing structure varies based on advertising products, which include adwraps for vehicles and billboard placements.

Adeffi is targeting expansion into new geographical markets across South Asia, with specific plans to enter markets in India and Nepal by the end of 2025.

## Funding rounds

- Seed, Jan 19, 2025, $0.1M — Bangladesh Venture Capital Limited

## Investors

- Bangladesh Venture Capital Limited (https://capitalatlas.ai/funds/bangladesh-venture-capital-limited) — Seed