# addwish

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/addwish-aps

- Industry: Internet
- Headquarters: Copenhagen, Denmark
- Website: www.addwish.com
- Total disclosed funding: $1.8M
- Latest round: Seed (Nov 13, 2013)
- Investors on record: 1

## About

Addwish ApS is a Danish company that developed a digital platform for creating and sharing personalized wish lists, enhancing the online gifting experience for users.Founded in 2013 in Copenhagen, Denmark, Addwish ApS focused on providing a digital wish-list service that allowed users to compile and share their desired products. The company underwent a strategic shift after discontinuing its wish-list service on June 15, 2022, and has completed a total of 2 deals. The latest funding round, a Seed round, raised DKK 10.000 mn from Heartcore Capital, bringing the total amount raised to DKK 10.000 mn. The firm’s founder has a history in the tech sector, although specific previous ventures are not listed.Addwish ApS previously provided a unique digital platform centered around its core product, the addwish wish list, which facilitated the creation and sharing of personalized wish lists by users. This service aimed to enhance the gifting experience by allowing users to compile their desired products from various retailers into a single, easily shareable list, primarily targeting consumers during special occasions like birthdays and holidays. The platform was accessible across multiple geographical markets, especially in North America and Western Europe; however, the addwish wish list service was discontinued on June 15, 2022.In 2017, Addwish ApS reported a revenue of DKK 1,290,387.1. The revenue model prior to the discontinuation of the addwish wish list service was structured around partnerships with retailers and direct consumer interactions. The firm engaged in a B2C model, allowing users to create and share wish lists featuring products from various retailers, potentially earning affiliate commissions from purchases made through these lists. Specific pricing plans for the services were not disclosed, and no flagship products are currently available following the shutdown of the wish list platform.Following the recent divestiture of stakes by Sunstone Capital, Addwish ApS is in a phase of reassessment regarding future growth strategies. Current plans have not been specified regarding new product launches or market expansions, leaving future initiatives unclear at this time.

## Funding rounds

- Seed, Nov 13, 2013, $1.8M — Heartcore Capital

## Investors

- Heartcore Capital (https://capitalatlas.ai/funds/heartcore-capital) — Seed