# Addi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/addi

- Industry: Financial Services
- Headquarters: Bogota, Colombia
- Website: www.co.addi.com
- Total disclosed funding: $303M
- Latest round: Series D (Jun 30, 2026)
- Investors on record: 19

## About

Founded in 2018 and based in Bogota, Colombia, Adelante Soluciones Financieras SAS, doing business as Addi. The company operates a commerce and financial services platform that enables consumers to access credit and make purchases through partner merchants. The company was co-founded by Santiago Suarez (CEO) and Daniel Vallejo. In June 2026, Addi raised USD 85 million in series D funding co-led by Citius and BTG Pactual, with participation from GIC, Monashees, Quona Capital, Union Square Ventures and Andreessen Horowitz and Citius Capital.
Addi provides a digital payment and consumer financing platform that allows customers to purchase products from partner merchants and pay in installments. Customers can select Addi at checkout, choose a repayment plan, and complete the transaction through a digital verification process. The company serves both online and physical merchants, helping them increase sales and improve customer access to financing while offering consumers flexible payment options.
Addi generates revenue from interest income on consumer financing products, as well as consumer fees and merchant fees associated with its commerce and credit platform.
The company will use the June 2026 funding for customer acquisition and artificial intelligence roadmap development.

## Funding rounds

- Series D, Jun 30, 2026, $85M — GIC, Union Square Ventures, Monashees, Andreessen Horowitz, BTG Pactual, Quona Capital, Citius
- Series C, Dec 20, 2021, $80M — GIC, Union Square Ventures, Greycroft, Monashees, Andreessen Horowitz, Softbank Latin America Ventures, Jiyuan Capital
- Series B, Sep 8, 2021, $75M — Foundation Capital, Union Square Ventures, Greycroft, Monashees, Andreessen Horowitz, Endeavor Catalyst, Quona Capital, Intersection Fintech Ventures, Citius Capital, Jiyuan Capital
- Series B, May 26, 2021, $35M — Foundation Capital, Union Square Ventures, Marathon Asset Management, Monashees, Andreessen Horowitz, Endeavor Catalyst, Quona Capital, 8VC, Citius Capital
- Series A, May 21, 2020, $15M — Foundation Capital, Monashees, Andreessen Horowitz, Quona Capital, S7V
- Series A, Jun 11, 2019, $13M — Monashees, Andreessen Horowitz, Village Global, Sinai Ventures

## Investors

- Monashees (https://capitalatlas.ai/funds/monashees) — Series A, Series B, Series C, Series D
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B, Series C, Series D
- Village Global (https://capitalatlas.ai/funds/village-global) — Series A
- Sinai Ventures (https://capitalatlas.ai/funds/sinai-ventures) — Series A
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series A, Series B
- Quona Capital (https://capitalatlas.ai/funds/quona-capital) — Series A, Series B, Series D
- S7V — Series A
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series B, Series C, Series D
- Marathon Asset Management — Series B
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series B
- 8VC (https://capitalatlas.ai/funds/8vc) — Series B
- Citius Capital — Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B, Series C
- Intersection Fintech Ventures (https://capitalatlas.ai/funds/intersection-fintech-ventures) — Series B
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series B, Series C
- GIC — Series C, Series D
- Softbank Latin America Ventures (https://capitalatlas.ai/funds/softbank-latin-america-ventures) — Series C
- BTG Pactual (https://capitalatlas.ai/funds/btg-pactual) — Series D
- Citius (https://capitalatlas.ai/funds/citius) — Series D