# Adcount Technologies Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adcount-technologies-private

- Industry: Software
- Headquarters: Noida, India
- Website: www.supplynote.in
- Total disclosed funding: $0.1M
- Latest round: Seed (May 21, 2020)
- Investors on record: 2

## About

Adcount Technologies Private Limited is a technology firm focused on enhancing supply chain management for the food and beverage industry through innovative software solutions and services.Founded in 2015 in Noida, India, Adcount Technologies Private Limited provides integrated supply chain management solutions for the food and beverage sector. The company has engaged in 6 funding deals, with its latest investment round occurring on October 27, 2021, raising USD 1.2 million led by Venture Catalysts. The firm was co-founded by Abhishek Verma and Nitin Prakash, both of whom have entrepreneurial backgrounds, contributing to the company’s strategic direction in the competitive market.SupplyNote specializes in providing an integrated supply chain management solution tailored specifically for the food and beverage (F&B) industry. Its core offerings include inventory management, point of sale (POS) systems, fulfillment services, and a marketplace for ordering supplies. The inventory management software is designed to track stock levels, automate restocking processes, and efficiently manage suppliers and logistics. The POS system facilitates order management and integrates seamlessly with food aggregator apps, allowing for streamlined operations in restaurants and catering businesses. SupplyNote's fulfillment services optimize distribution and delivery, reducing the need for extensive in-house logistics. The firm serves a diverse client base that includes well-known brands such as Biryani By Kilo and Burgrill, mainly operating within the Indian market and beyond.SupplyNote generates revenue primarily through its subscription-based model for its software and services, which includes its flagship products like the SupplyNote POS and inventory management systems. Customers are charged based on their usage, with pricing structures that accommodate various business sizes and needs within the F&B sector. This B2B model allows restaurants and food brands to order directly from distributors through the SupplyNote marketplace, effectively streamlining their procurement processes. The firm benefits from partnerships with suppliers and vendors, enhancing its service offerings while ensuring competitive pricing for its clients. This transactional structure not only fosters a steady revenue stream but also supports client retention through ongoing service and software updates.In October 2021, Adcount Technologies Private Limited raised USD 1.2 million in venture funding led by returning investor Venture Catalysts, with participation from several other investors. The company plans to utilize this funding to hire new talent and upgrade its technology infrastructure. Future growth initiatives include scaling up its HoReCa (Hotel, Restaurant, and Catering) marketplace and expanding credit options for clients through strategic partnerships. Additionally, the firm aims to enter new markets, focusing on regional expansions within the Indian subcontinent. These efforts are expected to enhance service capabilities and support an increased client base.

## Funding rounds

- Seed, May 21, 2020, $0.1M — SOSV, MOX

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- MOX — Seed