# Adchemy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adchemy

- Industry: Media
- Headquarters: Foster City, US
- Website: www.adchemy.com
- Total disclosed funding: $87M
- Latest round: Series E (Sep 21, 2011)
- Investors on record: 4

## About

Adchemy is a digital marketing technology firm enabling companies to optimize their online advertising and customer acquisition strategies through data-driven insights and advanced analytics solutions.Adchemy, founded in 2004 in Foster City, US, specializes in digital marketing technology aimed at enhancing online advertising efforts. In November 2013, XL Marketing acquired Adchemy's Actions division, and in May 2014, @WalmartLabs acquired the company for an undisclosed sum. The company has engaged in a total of 9 deals, with the latest funding round being Series E, raising USD 61.00 mn from investors including August Capital, Mayfield Fund, and Microsoft, resulting in a current valuation of USD 409.36 mn.Adchemy provides a suite of digital marketing solutions designed to enhance online advertising effectiveness. Their services focus on leveraging data analytics to optimize customer acquisition strategies, helping businesses better target their marketing efforts and improve return on investment.Adchemy generates revenue through its digital marketing solutions, primarily by facilitating enhanced online advertising campaigns for clients. The company's operations focus on providing businesses with data-driven insights that drive customer engagement and acquisition, leading to improved sales performance.Following the recent acquisition by @WalmartLabs in May 2014, Adchemy aims to leverage its technology in new applications within Walmart's e-commerce framework. The strategic focus will be on developing new digital marketing products and enhancing existing solutions to cater to the evolving needs of the retail market. Additionally, the company plans to expand its services into emerging markets and enhance its presence in existing ones, supported by the funds raised in the Series E round.

## Funding rounds

- Series E, Sep 21, 2011, $61M — Mayfield Fund, Microsoft, August Capital
- Series C, Dec 31, 2007, $19M — Mayfield Fund, August Capital
- Series B, Nov 22, 2005, $6.4M — August Capital
- Series A, May 10, 2005, $1M — Sand Hill Capital

## Investors

- Sand Hill Capital (https://capitalatlas.ai/funds/sand-hill-capital) — Series A
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series B, Series C, Series E
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series C, Series E
- Microsoft — Series E