# Adcentricity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adcentricity

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.adcentricity.com
- Total disclosed funding: $3M
- Latest round: Series A (Apr 23, 2008)
- Investors on record: 1

## About

Adcentricity is a marketing technology company that provides data-driven advertising solutions, enabling businesses to optimize their digital marketing strategies across various platforms and effectively engage target audiences.Founded in 2007, Adcentricity operates in the marketing technology sector, focusing on data-driven advertising solutions. The company is headquartered in New York, US. Adcentricity has undergone a significant change in ownership, being acquired by Bee Media in April 2012. The company has successfully completed 2 deals to date, with its most recent financing transaction being a Series A round led by Propulsion Ventures, raising USD 3.00 mn, which represents the total amount raised.Adcentricity.com specializes in providing marketing technology solutions that enable businesses to optimize their advertising strategies. Their core offerings include data-driven advertising platforms that empower clients to reach target audiences effectively across various digital channels. These products utilize advanced analytics and audience segmentation techniques to enhance campaign performance and drive customer engagement. Adcentricity serves a diverse client base that includes retail brands, e-commerce platforms, and advertising agencies, focusing primarily on markets in North America and Europe. The end users of these services typically consist of digital marketers and brand managers who seek to improve their return on investment through more effective advertising tactics.The revenue model of Adcentricity.com revolves around subscription-based services and partnerships within the advertising ecosystem. Clients engage in contracts that provide access to the platform’s tools and analytics on a recurring basis, ensuring ongoing support and updates. In addition to standard subscription fees, Adcentricity may also derive revenue from performance-based incentives, where clients pay based on the success of their advertising campaigns. The company's flagship products include comprehensive advertising solutions that cater to both B2B and direct-to-consumer segments, with pricing structures reflecting the tailored services offered to different clients.Looking ahead, Adcentricity aims to expand its product offerings with new marketing technology solutions that are currently in the design phase, although specific release dates have not been specified. The company is also planning to enter new geographic markets, specifically targeting regions in Europe and Asia by the end of 2023. The funding from the most recent Series A round will support these initiatives, allowing for the development of new products and the expansion into these promising markets.

## Funding rounds

- Series A, Apr 23, 2008, $3M — Propulsion Ventures

## Investors

- Propulsion Ventures (https://capitalatlas.ai/funds/propulsion-ventures) — Series A