# AdBase

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adbase

- Industry: Software
- Headquarters: US
- Website: www.sendsquared.com
- Total disclosed funding: $1M
- Latest round: Seed (Jul 27, 2021)
- Investors on record: 1

## About

AdBase, Inc. is a US-based company specializing in communication and marketing solutions tailored for the vacation rental and resort sectors, enhancing guest engagement through innovative technology.AdBase, Inc. was founded in 2018 in the United States and operates under the brand SendSquared. The company focuses on providing a comprehensive communication platform for the vacation rental industry. Nicolas W is the CEO. In July 2021, the firm raised USD 1 million in Seed funding led by Cobalt Capital Partners, bringing the total amount raised to USD 1 million.SendSquared offers a comprehensive suite of communication and marketing solutions specifically designed for the vacation rental and resort industry. The core product is a fully integrated platform that combines customer relationship management (CRM), unified inbox, voice capabilities, and automated messaging systems. This platform facilitates personalized email and text message campaigns, manages call-center operations, and automates transactional messaging throughout the guest lifecycle. By creating a unified customer database, SendSquared enhances guest profiles and enables property managers to optimize their marketing efforts and drive direct bookings. The company serves a diverse clientele, including vacation rental agencies and resorts, primarily across the United States, with a focus on the hospitality market in regions like St. George Island and other tourist-centric locations.SendSquared operates on a subscription-based revenue model, providing its suite of services to clients in the vacation rental and hospitality sectors. Clients engage with SendSquared through various pricing plans tailored to the specific features and capabilities needed for their operations. A typical transaction involves property managers subscribing to the platform to leverage the CRM functionalities, automated marketing tools, and communication systems, thereby improving guest engagement and retention. The company collects fees based on the level of service utilized, which may include features such as email marketing campaigns, guest Wi-Fi data capture, and automated messaging for enhanced customer experiences. The strategic alignment of these services positions SendSquared as a pivotal partner for businesses aiming to streamline operations and maximize revenue within the competitive hospitality industry.AdBase, Inc. plans to utilize the USD 1 million raised in Seed funding from July 2021 to enhance its product offerings and expand its sales, marketing, and product development teams. The company is focused on forming strategic partnerships to drive growth. Specific upcoming products are in development, though detailed release dates have not been disclosed. Additionally, AdBase aims to explore new markets and geographic regions, targeting expansion in areas with high vacation rental activity.

## Funding rounds

- Seed, Jul 27, 2021, $1M — Cobalt Capital Partners

## Investors

- Cobalt Capital Partners (https://capitalatlas.ai/funds/cobalt-capital-partners) — Seed