# Adara Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adara-media

- Industry: Marketing/Advertising
- Headquarters: Mountain View, US
- Website: www.adaramedia.com
- Total disclosed funding: $59M
- Latest round: Series C (Sep 14, 2015)
- Investors on record: 9

## About

Adara Media specializes in digital solutions that enhance online presence and streamline website management, providing services that ensure effective operation and security of business websites.Founded in 2005 by Ricardo Pavón, Adara Media is based in Mountain View, US. The company focuses on managed hosting services designed for businesses. The most recent funding occurred in May 2019, with a Series D round raising USD 8.46 mn, which brought the total amount raised to USD 8.46 mn and current valuation to USD 294.56 mn. Adara Media has successfully completed 8 deals to date.Adara Media offers a suite of digital solutions aimed at enhancing online presence and simplifying website management for various businesses. Their primary services include managed hosting solutions that optimize the performance of WordPress sites, allowing clients to concentrate on content and user interaction rather than technical aspects. These solutions are tailored for a wide range of clients, from small startups to large enterprises, and target markets include North America, Europe, and select regions in Asia.The revenue of Adara Media is generated mainly through subscription services for its hosting solutions, which create a steady cash flow. Clients engage through annual or monthly subscription plans, gaining access to features such as automated backups, enhanced security, and dedicated support. The business operates predominantly on a B2B model, with clients paying recurring fees for service continuity and upgrades, tailored into specific pricing tiers to meet the varying needs of their diverse clientele.Adara Media plans to utilize the USD 8.46 mn raised in their Series D funding to support the development of new products and services while expanding into new markets. Specific plans include launching advanced hosting solutions designed to meet evolving digital demands by 2020. Additionally, the company aims to penetrate emerging markets in Asia and further strengthen its presence in Europe by the end of 2021.

## Funding rounds

- Series C, Sep 14, 2015, $23M — Morgenthaler Ventures, Questmark Management Company, August Capital, ONSET Ventures, World Innovation Lab
- Series B, Feb 21, 2013, $20M — Morgenthaler Ventures, Questmark Management Company, August Capital, ONSET Ventures, Thayer Ventures
- Series A, Jan 24, 2012, $12M — Morgenthaler Ventures, August Capital, ONSET Ventures, Baseline Ventures
- Series A, Mar 31, 2011, $2.9M — Morgenthaler Ventures, ONSET Ventures
- Series A, Feb 2, 2007, $0.7M — Base Ventures
- Seed, Feb 20, 2006 — SV Angel

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Base Ventures (https://capitalatlas.ai/funds/base-ventures) — Series A
- Morgenthaler Ventures (https://capitalatlas.ai/funds/morgenthaler-ventures) — Series A, Series B, Series C
- ONSET Ventures (https://capitalatlas.ai/funds/onset-ventures) — Series A, Series B, Series C
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series A, Series B, Series C
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Series A
- Questmark Management Company (https://capitalatlas.ai/funds/questmark-management-company) — Series B, Series C
- Thayer Ventures (https://capitalatlas.ai/funds/thayer-ventures) — Series B
- World Innovation Lab — Series C