# Ad-Lib Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ad-lib-digital

- Industry: Software
- Headquarters: London, UK
- Website: www.ad-lib.io
- Total disclosed funding: $12M
- Latest round: Series A (Dec 21, 2020)
- Investors on record: 1

## About

Based in London, UK, and founded in 2017 by President Oliver Marlow Thomas, Ad-Lib Digital Ltd, d.b.a. Ad-Lib.io operates an advertising technology platform that provides digital creative tech and services for businesses. The firm has offices in North America, Europe, Asia, Australia, and the Middle East. In January 2022, Smartly.io Solutions Oy, a portfolio company of Highland Europe, Lifeline Ventures, and Providence Equity, agreed to acquire Ad-Lib Digital Ltd from Fog City Capital for GBP 74 million.

Ad-Lib Digital Ltd provides an advertising template platform that uses artificial intelligence to launch campaigns, automate video, and provide real-time insights on campaign performance across platforms. The company’s solutions are for marketing teams to take control over advertising, for creative teams to create quality advertisements at scale, and for media teams to align media and strategies.

## Funding rounds

- Series A, Dec 21, 2020, $6.1M — Fog City Capital
- Series A, Aug 29, 2019, $5.5M — Fog City Capital

## Investors

- Fog City Capital (https://capitalatlas.ai/funds/fog-city-capital) — Series A