# Acumen Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/acumen-brands

- Industry: Retail
- Headquarters: Fayetteville, US
- Website: www.acumenholdings.com
- Total disclosed funding: $5M
- Latest round: Series B (Feb 1, 2012)
- Investors on record: 5

## About

Acumen Brands, Inc. is a retail company focused on e-commerce solutions, providing innovative online shopping experiences and tailored services to enhance consumer engagement and satisfaction.Acumen Brands, Inc. was founded in 2009 and is headquartered in Fayetteville, US. The company specializes in e-commerce retailing. In April 2013, Acumen Brands, Inc. raised USD 83 mn in a GROWTH round led by General Atlantic. The company has completed a total of three deals since its inception. The founder, Rich Morris, has a history of entrepreneurship within the retail sector.Acumen Brands, Inc. operates a prominent e-commerce platform that delivers a wide array of retail products online. The platform is designed to provide an engaging shopping experience for consumers, offering a variety of goods, user-friendly navigation, and personalized recommendations to meet diverse customer needs.The revenue model for Acumen Brands, Inc. is primarily based on online sales of retail products, with a significant focus on attracting a large customer base through enhanced user experiences. Specific transaction structures are not publicly disclosed, but the company likely engages in partnerships with various suppliers and brands to sustain its operations.Acumen Brands, Inc. plans to leverage the recent funding of USD 83 mn raised in April 2013 to enhance its e-commerce capabilities and expand its product offerings. The company is targeting new market regions to broaden its consumer base, with a focus on launching innovative features and expanding into additional geographic areas by the end of 2015.

## Funding rounds

- Series B, Feb 1, 2012, $5M — Noro-Moseley Partners, Arkansas Risk Capital Matching Fund, BLH Ventures, Dillard's, Inc., Gravity Fund

## Investors

- Noro-Moseley Partners (https://capitalatlas.ai/funds/noro-moseley-partners) — Series B
- Arkansas Risk Capital Matching Fund — Series B
- BLH Ventures (https://capitalatlas.ai/funds/blh-ventures) — Series B
- Dillard's, Inc. — Series B
- Gravity Fund (https://capitalatlas.ai/funds/gravity-fund) — Series B