# ACTO Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/acto-technologies

- Industry: Marketing/Advertising
- Headquarters: Toronto, Canada
- Website: www.acto.com
- Total disclosed funding: $31M
- Latest round: Series B (Jul 7, 2022)
- Investors on record: 9

## About

ACTO Technologies Inc., based in Canada, specializes in developing advanced technology solutions for the Life Sciences industry, particularly through its Intelligent Field Excellence Platform.Founded in 2014 in Toronto, Canada, ACTO Technologies Inc. provides innovative solutions designed to optimize field operations in the Life Sciences sector. The company has secured a total of 5 deals, with the latest funding round occurring on September 12, 2024, where it raised USD 10.00 mn from investors including FedDev Ontario, Graphite Ventures, Innovation Grade Capital, Panache Ventures, Questa Capital Management, and Resolve Growth Partners. The company was co-founded by Carlos Gil and Heraldo Mucobora, with Kapil Kalra also among the founding team. Currently, Carlos Gil serves as the CEO.ACTO Technologies Inc. specializes in providing an Intelligent Field Excellence Platform tailored specifically for the Life Sciences industry. Their core product offering is the LAICA knowledge assistant, a GenAI-driven technology designed to enhance the competency and confidence of field-based teams. This platform facilitates quick and compliant access to critical information during in-person healthcare professional (HCP) interactions, addressing the challenges of information overload and the need for precise messaging. ACTO’s solutions empower biopharma sales, marketing, and medical teams to engage effectively with HCPs by transforming field professionals into "Masters of the Message." The company serves a diverse client base, including pharma, biotech, and medical device organizations across North America and Europe, helping them improve customer engagement and brand performance in these highly regulated markets.ACTO generates revenue through a subscription-based model, providing its clients access to its platform and services. Clients typically enter into long-term agreements that allow for ongoing use of the LAICA knowledge assistant and associated training resources. The pricing structure is tiered based on the scale of services utilized, which can include features such as AI-powered, voice-enabled search capabilities and analytics tools for performance measurement. ACTO's flagship product, LAICA, plays a central role in their revenue generation, as it is integral to enhancing the operational capabilities of field teams in the Life Sciences sector. The company's business transactions occur primarily through direct B2B relationships, focusing on delivering tailored solutions to meet the specific needs of their clients in the pharmaceutical and biotechnology industries.In September 2024, ACTO Technologies Inc. raised USD 10.00 mn in venture funding to support product development initiatives. The company plans to enhance its offerings further and is exploring new product features for the LAICA platform. There are also strategies in place for expanding into additional geographic markets, with specific focus on Europe and Asia by the end of 2025.

## Funding rounds

- Series B, Jul 7, 2022, $18M — MaRS Investment Accelerator Fund, Salesforce Ventures, Questa Capital, Panache Ventures, Resolve Growth Partners
- Series A, Aug 27, 2020, $12M — Salesforce Ventures, Panache Ventures, Resolve Growth Partners
- Seed, Jan 18, 2018, $1.8M — Extreme Venture Partners, Maple Leaf Angels, MaRS Investment Accelerator Fund, Good News Ventures, Panache Ventures, Cogito Capital

## Investors

- Extreme Venture Partners (https://capitalatlas.ai/funds/extreme-venture-partners) — Seed
- Maple Leaf Angels — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed, Series B
- Good News Ventures (https://capitalatlas.ai/funds/good-news-ventures) — Seed
- Panache Ventures (https://capitalatlas.ai/funds/panache-ventures) — Seed, Series A, Series B
- Cogito Capital — Seed
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- Resolve Growth Partners (https://capitalatlas.ai/funds/resolve-growth-partners) — Series A, Series B
- Questa Capital (https://capitalatlas.ai/funds/questa-capital) — Series B