# ActivTrak

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/activtrak

- Industry: Software
- Headquarters: Austin, US
- Website: www.activtrak.com/
- Total disclosed funding: $70M
- Latest round: Series B (Nov 17, 2020)
- Investors on record: 2

## About

Based in the US, Birch Grove Software, Inc. operates under the brand ActivTrak, providing advanced workforce analytics solutions that enhance productivity and monitor employee performance across a variety of sectors.
Based in Texas, US and founded in 2012, Birch Grove Software, Inc. doing business as ActivTrak offers a workforce analytics platform that assists organizations in tracking employee activity, work hours, and productivity. In December 2025, ActivTrak raised venture funding from Francisco Partners. Elsewhere Partners and Sapphire Ventures also invested in the round. As of December 2025, Heidi Farris is the Chief Executive Officer (CEO) of the company.
ActivTrak primarily offers a comprehensive workforce analytics solution designed to enhance productivity, monitor employee performance, and facilitate effective workforce planning. The platform features advanced employee monitoring capabilities, allowing organizations to track team activity, work hours, and locations, ensuring compliance with schedules and policies. It also includes productivity management tools that analyze employee focus, collaboration, and engagement while tracking progress toward defined goals. Key functionalities such as technology utilization assessments help businesses optimize tool adoption and manage software expenses. ActivTrak serves over 9,500 organizations across various sectors, including healthcare, retail, manufacturing, and logistics, with a customer base that spans North America, Europe, and Asia-Pacific markets, addressing the challenges posed by remote work and operational consolidation.
ActivTrak generates revenue primarily through subscription-based sales, providing its workforce analytics platform to a diverse range of business clients on a recurring basis. Clients typically engage with the platform via tiered subscription models, which offer varying levels of access to features and functionalities based on organizational size and specific needs. The company's flagship product facilitates transparent employee productivity monitoring and performance insights, enabling organizations to make informed decisions regarding resource allocation and workforce management. Each subscription tier is carefully structured to cater to different client requirements, ensuring that businesses can select plans that best fit their operational goals. By leveraging subscription-based revenue, ActivTrak fosters long-term relationships with its client base while continually enhancing its platform through constant updates and feature expansions.
The company plans to use the December 2025 funding to enhance workforce analytics capabilities, expand AI-driven productivity insights, and support product development.

## Funding rounds

- Series B, Nov 17, 2020, $50M — Sapphire Ventures, Elsewhere Partners
- Series A, Mar 28, 2019, $20M — Elsewhere Partners

## Investors

- Elsewhere Partners (https://capitalatlas.ai/funds/elsewhere-partners) — Series A, Series B
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series B