# ActivePipe Group Pty.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/activepipe-group-pty

- Industry: Software
- Headquarters: Australia
- Website: www.activepipe.com
- Total disclosed funding: $15M
- Latest round: Series B (Mar 23, 2020)
- Investors on record: 6

## About

ActivePipe Group Pty. Ltd. provides innovative email marketing solutions specifically designed for the real estate and mortgage sectors, enhancing client engagement and lead generation through automated communications.Founded in 2014 in Australia, ActivePipe specializes in automated email marketing solutions for real estate professionals. The company, which has undergone significant growth since its inception, was acquired by MoxiWorks in February 2022, expanding its scope within the MoxiCloud suite of solutions. ActivePipe was previously funded by multiple investors, including AS1 Growth Partners and NAB Ventures, and has engaged in 7 funding deals. The latest funding round was a Series B in February 2022, raising AUD 8.000 mn led by AS1 Growth Partners. ActivePipe's headquarters is located in Melbourne.ActivePipe specializes in email marketing solutions tailored specifically for the real estate and mortgage sectors. The platform enables users to automate personalized email communications to engage effectively with contacts, thereby enhancing lead generation efforts. With a focus on nurturing client relationships, ActivePipe utilizes innovative analytics to identify high-value prospects, allowing agents to respond promptly to opportunities. The primary offering is the ActivePipe dashboard, providing insights that support informed conversations between agents and their clients. ActivePipe serves a diverse clientele across 22 countries, including both residential and commercial sectors.ActivePipe generates revenue through subscription-based services that provide real estate professionals access to its email marketing platform and associated tools. Clients engage in contractual agreements granting them access to various features, including lead identification and automated email campaigns. The pricing structure accommodates different client needs, allowing for scalable solutions as businesses grow. ActivePipe's core offerings, including the email marketing platform and analytics dashboard, are pivotal in maintaining client engagement and maximizing lead conversion rates.Following the acquisition by MoxiWorks, ActivePipe plans to expand its offerings within the MoxiCloud suite. The recent AUD 8.000 mn funding from the Series B round will be utilized to enhance product features and support the expansion into new markets. ActivePipe aims to introduce new products designed for the evolving needs of real estate professionals, with anticipated launches expected in the coming year. The strategic focus will include penetrating additional geographic regions to increase their global reach, ensuring that their solutions remain competitive and aligned with market demands.

## Funding rounds

- Series B, Mar 23, 2020, $4.7M — Second Century Ventures, NAB Ventures, Asia Principal Capital, PieLAB Capital, IAG Firemark Ventures, AS1 Growth Partners
- Series B, Oct 29, 2019, $4.8M — Second Century Ventures, NAB Ventures, IAG Firemark Ventures
- Series A, Feb 7, 2018, $5.9M — NAB Ventures, PieLAB Capital

## Investors

- NAB Ventures (https://capitalatlas.ai/funds/nab-ventures) — Series A, Series B
- PieLAB Capital (https://capitalatlas.ai/funds/pielab-capital) — Series A, Series B
- Second Century Ventures (https://capitalatlas.ai/funds/second-century-ventures) — Series B
- IAG Firemark Ventures (https://capitalatlas.ai/funds/iag-firemark-ventures) — Series B
- Asia Principal Capital (https://capitalatlas.ai/funds/asia-principal-capital) — Series B
- AS1 Growth Partners — Series B