# ActiveCampaign

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/activecampaign

- Industry: Software
- Headquarters: Chicago, US
- Website: www.activecampaign.com
- Total disclosed funding: $340M
- Latest round: Series C (Apr 21, 2021)
- Investors on record: 4

## About

Based in the US, ActiveCampaign, LLC operates as a leading provider of marketing automation solutions that empower businesses to deliver personalized customer experiences across diverse digital channels.ActiveCampaign is known for providing marketing automation tools that help businesses streamline customer engagement. Founded in 2003 and headquartered in Chicago, US, the company has undergone strategic growth, including a significant funding round in April 2021 where it raised USD 240 mn in Series C funding led by Tiger Global Management. The founder, Jason VandeBoom, has played a pivotal role in the company's development and success.ActiveCampaign specializes in marketing automation solutions designed to facilitate personalized customer experiences across various digital channels. Their core offerings include a comprehensive suite of tools such as email marketing, CRM, SMS messaging, WhatsApp communication, and cross-channel marketing, all powered by integrated AI technology. These services enable businesses to automate customer engagement, create dynamic content, and manage audience interactions seamlessly. ActiveCampaign caters to a diverse clientele, ranging from solopreneurs and small to medium-sized businesses to large enterprises, providing them with the capabilities to drive client results and enhance operational efficiency. The company's products are marketed and utilized globally, with significant user engagement noted in North America, Europe, and Asia-Pacific regions.ActiveCampaign generates revenue primarily through subscription-based models that offer tiered pricing plans for their marketing automation and CRM services. Clients engage with the company by selecting from various subscription packages tailored to their business needs, which may include features such as email marketing, automation workflows, and audience management tools. The revenue structure fosters long-term partnerships, as businesses typically subscribe to these services to support ongoing marketing efforts. Specific flagship services, such as the AI-driven Campaign Builder and intelligent segmentation tools, play a crucial role in client retention and revenue stability. The company's business model emphasizes direct-to-consumer relationships, with a significant focus on enhancing customer success through comprehensive support and resources.ActiveCampaign, LLC plans to leverage the USD 240 mn raised in Series C funding in April 2021 for product development, ongoing global expansion, and acceleration of partner ecosystem initiatives. The company aims to introduce new products that enhance marketing automation capabilities and is targeting expansion in untapped markets across Europe and Asia-Pacific regions by 2023. These efforts are designed to strengthen its market position and broaden its global reach.

## Funding rounds

- Series C, Apr 21, 2021, $240M — Tiger Global Management, Susquehanna Growth Equity, Dragoneer Investment Group, Silversmith Capital Partners
- Series B, Jan 28, 2020, $100M — Susquehanna Growth Equity, Silversmith Capital Partners

## Investors

- Susquehanna Growth Equity (https://capitalatlas.ai/funds/susquehanna-growth-equity) — Series B, Series C
- Silversmith Capital Partners (https://capitalatlas.ai/funds/silversmith-capital-partners) — Series B, Series C
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series C
- Dragoneer Investment Group (https://capitalatlas.ai/funds/dragoneer-investment-group) — Series C