# Act-On Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/act-on-software

- Industry: Software
- Headquarters: Portland, US
- Website: www.act-on.com
- Total disclosed funding: $93M
- Latest round: Series F (Mar 18, 2021)
- Investors on record: 6

## About

Based in Portland, Oregon, Act-On Software, Inc. doing business as Act-On, was founded by Raghu Raghavan and Rob Salzman in 2008. Act-On provides marketing automation software to small and mid-size businesses. In March 2021, Act-On Software, Inc. raised venture debt financing, and as of April 2022, the company boasts of having over 170 employees. 

Act-On is a marketing automation platform that offers digital solutions to help marketers to automate their programs, improve efficiency and drive customer engagement at every stage of the customer life cycle. The company helps businesses automate their marketing strategies such as email marketing, text messaging, account-based marketing, etc. It also helps business owners generate better leads and help in tailored advertising. 

The company generates revenue through its subscription packages, Professional (USD 900 per month), and Enterprise.  

Act-On Software, Inc. Intends to use the April 2022 funding to invest in its partner ecosystem through a cadre of new integrations and strategic relationships with other solution providers and channel partners.

## Funding rounds

- Series F, Mar 18, 2021, $20M — TCV, US Venture Partners, Norwest Venture Partners, Voyager Capital, Beedie Capital
- Series E, Mar 31, 2014, $42M — TCV, US Venture Partners, Norwest Venture Partners, Trinity Ventures, Voyager Capital
- Series D, Sep 6, 2012, $16M — US Venture Partners, Norwest Venture Partners, Trinity Ventures, Voyager Capital
- Series C, Jun 1, 2011, $10M — Trinity Ventures
- Series B, Nov 17, 2010, $4M — US Venture Partners, Voyager Capital
- Series A, Aug 17, 2010, $0.5M — US Venture Partners, Voyager Capital

## Investors

- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series A, Series B, Series D, Series E, Series F
- Voyager Capital (https://capitalatlas.ai/funds/voyager-capital) — Series A, Series B, Series D, Series E, Series F
- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Series C, Series D, Series E
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series D, Series E, Series F
- TCV (https://capitalatlas.ai/funds/tcv) — Series E, Series F
- Beedie Capital (https://capitalatlas.ai/funds/beedie-capital) — Series F