# Acoustic, L.P.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/acoustic-l-p

- Industry: Marketing/Advertising
- Headquarters: Atlanta, US
- Website: www.acoustic.com
- Total disclosed funding: $66M
- Latest round: Series D (Apr 24, 2008)
- Investors on record: 9

## About

Based in Atlanta, US, and founded in 1999, Acoustic L.P., f.k.a. Silverpop, a.k.a. Acoustic operates as a marketing technology provider that enables businesses to create data-driven digital experiences across email, web, SMS/MMS, mobile push, WhatsApp, social media and more. In April 2019, Centerbridge Partners agreed to acquire Acoustic, L.P. from IBM Corporation. In October 2022, Francisco Partners invested in Acoustic, L.P. As of October 2022, Dennis Self is the CEO of the company.

The company provides a B2C marketing cloud platform that empowers brands to grow faster and build lasting customer connections by guiding through insights, planning, and execution to create personalized, data-driven experiences across channels. The platform also allows brands to create tailored experiences across physical and digital touchpoints, driving repeat customers, and inspiring a loyal base of advocates for the brand. In addition, the platform can be integrated with existing tools and systems to help increase efficiency, optimize the marketing process, and generate greater returns on investment. Acoustic also provides Tealeaf, a data analytics solution for digital experience teams to reduce the behavioral insights gap left by web analytics and other data visualization tools.

Acoustic plans to use its proceeds from October 2022 funding to accelerate its platform vision and continue to create highly personalized multichannel experiences through its product suite that connects consumers’ online interactions with the buying experience.

## Funding rounds

- Series D, Apr 24, 2008, $15M — Draper Fisher Jurvetson, D. E. Shaw & Co
- Series C, Jun 1, 2003, $4.5M — Draper Fisher Jurvetson, ePlanet Capital, TTV Capital, Imlay Investments
- Series B, Jul 1, 2001, $5.1M — Reicon Capital, TTV Capital
- Series A, Jun 1, 2000, $34M — Draper Fisher Jurvetson, Labrador Ventures, ePlanet Capital, NeoCarta Ventures
- Seed, Nov 1, 1999, $7.4M — Draper Fisher Jurvetson, Labrador Ventures, Gray Ventures, Imlay Investments

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Seed, Series A, Series C, Series D
- Labrador Ventures (https://capitalatlas.ai/funds/labrador-ventures) — Seed, Series A
- Gray Ventures (https://capitalatlas.ai/funds/gray-ventures) — Seed
- Imlay Investments (https://capitalatlas.ai/funds/imlay-investments) — Seed, Series C
- ePlanet Capital (https://capitalatlas.ai/funds/eplanet-capital) — Series A, Series C
- NeoCarta Ventures (https://capitalatlas.ai/funds/neocarta-ventures) — Series A
- Reicon Capital — Series B
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series B, Series C
- D. E. Shaw & Co (https://capitalatlas.ai/funds/d-e-shaw-co) — Series D