# Ace Metrix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ace-metrix

- Industry: Marketing/Advertising
- Headquarters: El Segundo, US
- Website: www.acemetrix.com
- Total disclosed funding: $23M
- Latest round: Series C (Aug 8, 2014)
- Investors on record: 4

## About

Ace Metrix, Inc. provides advanced data analytics and measurement solutions for video advertising, focusing on the effectiveness of ads across various platforms, including television and digital media.Ace Metrix, Inc., founded in 2007 and headquartered in El Segundo, US, specializes in analyzing video advertising performance. The company was involved in a strategic acquisition in January 2021, where it acquired itself from HWVP, Leapfrog Ventures, Palomar Ventures, and WPP Plc. Peter Daboll leads the company as CEO, bringing prior experience from other ventures. Ace Metrix has successfully completed 7 funding deals, with the most recent funding round being a Series C in which they raised USD 4.00 mn, bringing the total amount raised to USD 4.00 mn.Ace Metrix offers data analytics and measurement solutions for video advertising, emphasizing the impact and effectiveness of advertisements across television and digital media. Their core offering includes real-time viewer data analytics, allowing advertisers to evaluate ad performance within 24 hours of release. With a comprehensive database of over 100,000 measured TV and digital videos, Ace Metrix supports a diverse client base, including advertisers, agencies, and publishers in optimizing creative content to achieve business outcomes. Their global reach includes markets in North America, Europe, and Asia, providing data-driven insights to clients worldwide.Ace Metrix generates revenue through subscription-based services that grant clients access to its analytics platform. Clients engage in annual or multi-year subscriptions, benefiting from real-time alerts and continuous insights into their advertising campaigns and those of competitors. Fees are structured based on the selected services, aligning with the level of data access and analytical tools provided, and include comprehensive analytics and reporting tools essential for understanding ad performance and audience engagement.Ace Metrix plans to leverage its recent funding to enhance its product offerings and expand into new geographic markets. The company aims to introduce new analytics tools designed to provide deeper insights into advertising effectiveness, with anticipated launches in the upcoming year. Additionally, Ace Metrix is targeting expansion into emerging markets in Asia and Europe by the end of 2023, utilizing the funds from their Series C round to support these initiatives.

## Funding rounds

- Series C, Aug 8, 2014, $4M — Aspenwood Ventures, Palomar Ventures, Leapfrog Ventures, WPP Plc
- Series C, May 29, 2012, $8M — Aspenwood Ventures, Palomar Ventures, Leapfrog Ventures, WPP Plc
- Series C, Jun 1, 2010, $2.2M — Aspenwood Ventures, Palomar Ventures, Leapfrog Ventures, WPP Plc
- Series B, Dec 11, 2009, $6M — Aspenwood Ventures, Palomar Ventures, Leapfrog Ventures
- Series A, Aug 1, 2008, $3M — Aspenwood Ventures, Palomar Ventures

## Investors

- Aspenwood Ventures (https://capitalatlas.ai/funds/aspenwood-ventures) — Series A, Series B, Series C
- Palomar Ventures (https://capitalatlas.ai/funds/palomar-ventures) — Series A, Series B, Series C
- Leapfrog Ventures (https://capitalatlas.ai/funds/leapfrog-ventures) — Series B, Series C
- WPP Plc — Series C