# Access 360 Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/access-360-media

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.access360media.com
- Total disclosed funding: $24M
- Latest round: Series C (Jan 5, 2011)
- Investors on record: 3

## About

Access 360 Media specializes in marketing solutions targeted at sports and entertainment sectors, providing services such as scoreboard advertising, branded events, and tailored social media campaigns to engage consumers effectively.Founded in 2003 by Roman Tsunder, Access 360 Media is based in New York, US. The company focuses on innovative marketing strategies and has completed a total of 5 deals. The latest funding round, which raised USD 2.25 mn, occurred on January 10, 2013, marking a significant investment in its growth.Access 360 Media offers a comprehensive suite of marketing solutions primarily focused on sports and entertainment sectors. Their core services include sports scoreboard and LED advertising, branded experiences through sponsored events and activations, visible signage for television broadcasts, influencer marketing, and tailored social media campaigns. These offerings are designed to engage sports fans and integrate brands organically into their experiences, addressing the need for effective consumer engagement by utilizing multiple touchpoints. The company serves a diverse clientele, including professional sports leagues, team franchises, and corporate sponsors, primarily in the U.S. and international sports markets, ensuring a broad reach in both domestic and global arenas.Access 360 Media operates on a transactional model that incorporates various revenue streams, including partnerships and sponsorship agreements. Clients engage in direct relations for advertising placements and campaign execution, often structured around specific events or seasons. The pricing structure varies by the nature of the service, such as fees associated with scoreboard advertising, influencer engagements, or social media promotions; however, specific pricing plans remain undisclosed. They may also leverage long-term contracts with sports leagues or teams, allowing for sustained collaborations that drive consistent revenue generation through their specialized marketing services.In January 2013, Access 360 Media raised USD 2.25 mn in venture financing, which is expected to support their ongoing expansion efforts. The company plans to enhance its product offerings by developing new marketing solutions specifically tailored for emerging markets in Europe and Asia by 2025. This strategic focus aims at capitalizing on the growing demand for sports marketing in these regions.

## Funding rounds

- Series C, Jan 5, 2011, $12M — Columbia Capital, Mission Ventures
- Series B, Oct 29, 2008, $8M — Mission Ventures, Bessemer Venture Partners
- Series A, Nov 6, 2006, $4.3M — Bessemer Venture Partners

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A, Series B
- Mission Ventures (https://capitalatlas.ai/funds/mission-ventures) — Series B, Series C
- Columbia Capital (https://capitalatlas.ai/funds/columbia-capital) — Series C