# Accengage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/accengage-s-a

- Industry: Software
- Headquarters: Paris, France
- Website: www.accengage.com
- Total disclosed funding: $6M
- Latest round: Series C (Dec 11, 2017)
- Investors on record: 1

## About

Accengage S.A. is a digital customer engagement platform that empowers businesses to create personalized interactions across various channels such as mobile, web, and SMS, enhancing customer loyalty and experience.Founded in 2010 and headquartered in Paris, France, Accengage S.A. specializes in delivering customer engagement solutions. The company was acquired by Urban Airship, Inc. in January 2019. Patrick Mareuil, the founder and CEO, has a history of innovative leadership within the tech sector. Accengage S.A. has secured a total of USD 6.00 mn in funding, with the latest round being Series C, led by BNP Paribas Developpement.Accengage operates a comprehensive customer experience platform that enables businesses to deliver personalized messages and interactions across multiple channels including mobile, web, email, SMS, and mobile wallets. The platform utilizes real-time data and artificial intelligence to support marketers in crafting highly customized campaigns tailored to individual customer preferences, behaviors, and intent. Key functionalities include the ability to create drag-and-drop customizable experiences that deliver rich, interactive content without requiring developer support, and to capture and activate zero- and first-party data in real time. The platform primarily serves a diverse client base spanning various industries such as travel, finance, retail, and telecommunications, with notable customers including Alaska Airlines and Ulta Beauty. Accengage's solutions are marketed in North America, Europe, and the Asia-Pacific region, addressing the increasing demand for seamless, omnichannel customer engagement.Accengage's revenue structure is primarily based on subscription models, where clients pay for access to the platform's various features and tools designed to enhance customer engagement and loyalty. Typical transactions involve businesses subscribing to the platform to utilize its services, such as the Generative and Predictive AI functionalities that drive engagement through personalized messaging. The company offers tiered pricing plans that cater to different client needs, allowing businesses to scale their usage based on their specific requirements for customer journey orchestration and data analytics. Flagship services include advanced mobile wallet solutions and push notification capabilities. Revenue is generated through B2B transactions, where enterprises leverage Accengage's technology to optimize their customer interactions across multiple touchpoints.Accengage S.A. aims to expand its product offerings by launching new features designed to enhance personalization and customer engagement capabilities in 2023. The company plans to penetrate additional markets, particularly in the Asia-Pacific region, by the end of 2024. The recent funding raised through the Series C round will be allocated towards marketing initiatives and product development to support these expansion efforts.

## Funding rounds

- Series C, Dec 11, 2017, $6M — BNP Paribas Developpement

## Investors

- BNP Paribas Developpement (https://capitalatlas.ai/funds/bnp-paribas-developpement) — Series C