# aboutLife

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aboutlife

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.aboutlife.com
- Total disclosed funding: $3M
- Latest round: Series A (Sep 30, 2015)
- Investors on record: 1

## About

aboutLife, Inc. is a technology-driven company focused on providing innovative financial solutions that empower consumers to manage their finances more effectively.Founded in 2013 by Bill Gossman, aboutLife, Inc. operates from San Francisco, US. The company specializes in financial services, having pivoted to enhance its technology offerings. In June 2016, it was acquired by NerdWallet, backed by investors like Kleiner Perkins. The company has raised a total of USD 3.00 mn through its Series A funding round, which is also the total amount raised to date.aboutLife, Inc. offers a suite of financial products including a net worth tracker that aggregates assets and liabilities, and investment accounts in collaboration with Atomic Invest. The platform caters to a diverse customer base in the US, Canada, and the UK, focusing on budgeting, savings, and investment planning to improve financial literacy.The company generates revenue through partnerships and affiliate marketing by referring clients to various financial institutions. It earns a percentage of assets under management from clients who open accounts with Atomic Invest, leveraging user engagement with financial products driven by personalized recommendations.Moving forward, aboutLife, Inc. aims to expand its product offerings and enter new markets. The recent acquisition by NerdWallet may facilitate the launch of new financial tools. The latest funding round will support these initiatives, enhancing capabilities and reaching more consumers in targeted regions by leveraging the expertise and resources of its parent company. The most recent deal occurred on June 28, 2016, marking a significant strategic shift for the company.

## Funding rounds

- Series A, Sep 30, 2015, $3M — Kleiner Perkins

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A