# Aboon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aboon

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.aboon.com
- Total disclosed funding: $11M
- Latest round: Seed (Oct 16, 2025)
- Investors on record: 6

## About

Boon Business Solutions, Inc. d/b/a Aboon is a New York-based company focused on simplifying 401(k) plans for financial advisors and employers through advanced artificial intelligence technology. The platform enhances user experience by streamlining retirement plan management and onboarding processes.Founded in 2023 and headquartered in New York, US, Aboon specializes in developing automated solutions for 401(k) plans. The company has successfully completed its first deal, raising USD 17.5 mn in Seed funding led by Bain Capital on October 16, 2025, with participation from various investors. Aboon was established by a team of experienced professionals dedicated to transforming retirement planning.Aboon specializes in providing streamlined 401(k) plans tailored for both financial advisors and employers, leveraging artificial intelligence to enhance user experience. The core offering includes an AI-driven platform that simplifies the design, launch, and management of retirement plans, enabling advisors to generate proposals in minutes and facilitating quicker onboarding with recordkeepers. This service addresses common pain points in retirement planning, such as compliance, onboarding delays, and the complexities of plan management, making it particularly beneficial for both novice and experienced advisors. Aboon serves a diverse client base across the United States, including retail and specialist financial advisors, who utilize these tools to enhance their service offerings and better support their clients' retirement planning needs.Aboon's revenue structure is primarily derived from the provision of its 401(k) plan management services to financial advisors and employers, operating on a subscription or partnership basis. Advisors and employers engage with the platform to access features such as dynamic proposal generation, compliance testing, and dedicated human support for plan management. The platform fosters ongoing relationships with clients, as advisors may rely on Aboon for continuous support throughout the lifecycle of retirement plans. Specific pricing details for Aboon’s services, including flagship offerings like the Maximizer and Balanced Plans, are structured to align with the comprehensive features provided, ensuring clients receive tailored solutions for their retirement planning needs.Aboon plans to utilize its recent funding of USD 17.5 mn raised in October 2025 to further develop its automation capabilities and expand its product offerings. The company aims to enhance its AI-driven platform and is exploring opportunities to enter new geographic markets to broaden its client base. Specific details regarding upcoming product launches or targeted regions for expansion have not been disclosed.

## Funding rounds

- Seed, Oct 16, 2025, $11M — Bain Capital, EJF Capital, Runyon Group, Altai Ventures, Outpost Ventures, Edward Jones Ventures

## Investors

- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Seed
- EJF Capital (https://capitalatlas.ai/funds/ejf-capital) — Seed
- Runyon Group — Seed
- Altai Ventures (https://capitalatlas.ai/funds/altai-ventures) — Seed
- Outpost Ventures — Seed
- Edward Jones Ventures (https://capitalatlas.ai/funds/edward-jones-ventures) — Seed