# Abby's Better

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/abby-s-better

- Industry: Food
- Headquarters: US
- Website: www.abbysbetter.com
- Latest round: Seed (Nov 23, 2022)
- Investors on record: 2

## About

Based in the US, Abby's Better Inc. produces health-focused nut butters and snack bites, emphasizing clean-label ingredients that cater to a health-conscious clientele.Founded in 2015, Abby's Better Inc. specializes in health-oriented snacks, with headquarters in the US. The company has engaged in 4 deals, with its latest Seed funding round of USD 1.00 mn raised on November 23, 2022, from returning investor SOSV. The CEO, Abby K, leads the company, which has remained consistent in its product offerings since its inception.Abby's Better focuses on producing a variety of nut butters and snack bites, using clean-label ingredients. Their nut butters, which include flavors made from almonds, cashews, and pecans, are vegan, peanut-free, paleo, and gluten-free, featuring five or fewer natural ingredients. The company also provides convenient snack bites aimed at health-conscious consumers. Products are primarily sold through their online platform, reaching diverse clientele across the United States.Abby's Better operates primarily through a direct-to-consumer model via its e-commerce platform. Products are sold individually or in bundles, with flagship items priced around USD 12.99. Free shipping is offered on orders over USD 40, encouraging larger purchases. Revenue is derived from the sale of their various nut butters and snack bites, targeting the health-conscious snacks market and ensuring customer satisfaction through positive reviews.Abby's Better Inc. plans to leverage its recent Seed funding of USD 1.00 mn to enhance product offerings and expand its market reach. New products are currently in development, with launches expected in the upcoming year. The company aims to penetrate additional geographic markets, specifically targeting regions within the United States by 2024. The funding will support these initiatives, ensuring the company's growth trajectory is sustained.

## Funding rounds

- Seed, Nov 23, 2022 — SOSV
- Seed, Oct 31, 2017 — SOSV, Food-X

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- Food-X — Seed