# ABAKA Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/abaka-holdings

- Industry: Software
- Headquarters: London, UK
- Website: www.abaka.me
- Total disclosed funding: $15M
- Latest round: Series A (May 14, 2021)
- Investors on record: 4

## About

Based in London, UK, and founded in 2015 by CEO Fahd Rachidy and CTO Benoit Launay, ABAKA Holdings Ltd., a.k.a. ABAKA, develops an intelligent savings platform, providing financial guidance and workforce engagement to employees. The company's platform also offers conversational AI, intelligent nudges, engagement and analytics, financial engine APIs, and account aggregation. In January 2024, ieDigital acquired ABAKA Holdings Ltd. from Downing, Ace & Company, Exponential Ventures, and Anthemis Group.

ABAKA UAE offers an AI-powered recommendation engine tailored for the financial industry. The platform, Artificial Financial Intelligence™, provides hyper-personalized digital experiences for customers. Key solutions offered by the platform include the next best actions, which assist financial institutions in delivering personalized advice and enhancing customer engagement. ABAKA's platform has been utilized by major companies like HSBC, Prudential Asia, and OTP Bank to improve market entry speed, user engagement, and conversion rates.

## Funding rounds

- Series A, May 14, 2021, $5.8M — Downing
- Series A, Dec 18, 2020, $2.6M — Downing
- Series A, May 10, 2019, $5.7M — ACE & Company, Downing
- Seed, Dec 9, 2016, $0.7M — Anthemis, Exponential Ventures

## Investors

- Anthemis (https://capitalatlas.ai/funds/anthemis) — Seed
- Exponential Ventures (https://capitalatlas.ai/funds/exponential-ventures) — Seed
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Series A
- Downing (https://capitalatlas.ai/funds/downing) — Series A