# AB Tasty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ab-tasty

- Industry: Software
- Headquarters: Paris, France
- Website: www.abtasty.com
- Total disclosed funding: $49M
- Latest round: Series D (Oct 20, 2020)
- Investors on record: 8

## About

Founded in 2009 by Alix Sagazan and Remi Aubert, and based in Paris, France, AB Tasty develops a brand and product experience optimization platform that helps businesses manage and personalize their featured products across all digital assets and channels. In October 2020, AB Tasty raised EUR 1.5 million in Series D funding from returning investor Xange Private Equity. The firm’s partners include 3Q Digital, Accenture Song, Adobe Analytics, Arke, Commanders Act, etc. As of July 2023, the firm operates from over 12 global offices and serves around 1000 enterprise clients, including Loreal, Lush, Clarins, Fenty, Jaguar, Cartier, Panasonic, etc.

The firm offers an AI (artificial intelligence)-driven platform that offers experimentation, personalization, and feature management solutions to enable brands, marketing, product, and tech teams to create richer digital experiences for customers. The company provides tools that assist businesses in converting visitors to their websites, mobile applications, or email lists into clients, subscribers, or leads while providing tailored customer experiences that are in line with business KPIs.

## Funding rounds

- Series D, Oct 20, 2020, $1.8M — XAnge
- Series D, Jun 18, 2020, $31M — Partech Partners, Credit Mutuel Equity, Omnes Capital, XAnge, Korelya Capital, SWEN Capital Partners
- Series C, Jul 21, 2017, $13M — Partech Partners, Omnes Capital, XAnge, Korelya Capital
- Series B, Jun 7, 2017, $0.3M — XAnge
- Series B, Mar 9, 2016, $2.9M — Omnes Capital, XAnge, La Banque Postale Asset Management, Kima Ventures

## Investors

- Omnes Capital (https://capitalatlas.ai/funds/omnes-capital) — Series B, Series C, Series D
- XAnge (https://capitalatlas.ai/funds/xange) — Series B, Series C, Series D
- La Banque Postale Asset Management — Series B
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Series B
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series C, Series D
- Korelya Capital (https://capitalatlas.ai/funds/korelya-capital) — Series C, Series D
- Credit Mutuel Equity (https://capitalatlas.ai/funds/credit-mutuel-equity) — Series D
- SWEN Capital Partners (https://capitalatlas.ai/funds/swen-capital-partners) — Series D