# Aaptiv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aaptiv

- Industry: Media
- Headquarters: New York, US
- Website: www.aaptiv.com
- Total disclosed funding: $65M
- Latest round: Series C (Aug 1, 2018)
- Investors on record: 11

## About

Aaptiv Inc. is a digital fitness platform that offers audio-based workouts and access to a network of wellness resources, catering to users' diverse fitness needs and goals.Founded in 2015 and headquartered in New York, US, Aaptiv Inc. specializes in audio-based fitness training. The company has received a total of USD 25.00 mn in funding, with its latest round being a Series C led by Millennium Technology Value Partners on April 14, 2020. Notable investors include Amazon and Disney Accelerator. The CEO and founder of the company is Ethan A, who has a background in fitness and technology.Aaptiv offers a comprehensive digital fitness platform that combines audio-based training with access to an extensive network of gyms and wellness resources. Released in 2016, its core product revolves around personalized digital workouts designed for users at various fitness levels and goals, including mindfulness practices and intensive marathon training. The platform features over 10,000 on-demand classes and AI-curated workout routines, serving individuals and organizations that incorporate Aaptiv into their employee wellness programs.Aaptiv generates revenue through a subscription-based model targeting employers, health plans, and individual consumers. The company structures transactions around B2B partnerships, allowing organizations to offer Aaptiv's services as part of employee benefits. Individual users can subscribe to different membership tiers, gaining access to the gym network and digital content, with Aaptiv Access being the flagship offering.Aaptiv plans to leverage its most recent funding from April 2020 to enhance its platform and expand into new markets. The company is developing new products aimed at improving user engagement and is targeting expansion into additional geographic regions by the end of 2023. Funding will be utilized to support these initiatives, focusing on incorporating more advanced technology into their offerings.

## Funding rounds

- Series C, Aug 1, 2018, $25M — Insight Partners, Millennium Technology Value Partners, Warner Music Group Corp., 14W Ventures, Disney Accelerator, NWS Holdings, Amazon
- Series C, Jul 25, 2018 — Bose Ventures
- Series B, Dec 1, 2017, $26M — Insight Partners, Pear VC, Switch VC, Arena Ventures
- Series A, Sep 30, 2016, $12M — Insight Partners, Pear VC, Switch VC, Arena Ventures
- Seed, Jun 5, 2016, $1.1M — Pear VC, Switch VC, Arena Ventures
- Seed, Jan 25, 2016, $0.5M — Pear VC

## Investors

- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Seed, Series A, Series B
- Switch VC (https://capitalatlas.ai/funds/switch-vc) — Seed, Series A, Series B
- Arena Ventures (https://capitalatlas.ai/funds/arena-ventures) — Seed, Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A, Series B, Series C
- Bose Ventures (https://capitalatlas.ai/funds/bose-ventures) — Series C
- Millennium Technology Value Partners (https://capitalatlas.ai/funds/millennium-technology-value-partners) — Series C
- Warner Music Group Corp. — Series C
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Series C
- Disney Accelerator — Series C
- NWS Holdings (https://capitalatlas.ai/funds/nws-holdings) — Series C
- Amazon (https://capitalatlas.ai/funds/amazon) — Series C