# AA Audience

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aa-audience

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.aaaudi.com
- Total disclosed funding: $0.1M
- Latest round: Seed (May 8, 2017)
- Investors on record: 1

## About

AA Audience, Inc. delivers targeted audience solutions for financial institutions through advanced data analytics, enabling effective customer engagement in the financial services sector.AA Audience, Inc. was founded in 2017 and is headquartered in San Francisco, US. The company specializes in collecting and analyzing consumer data for financial institutions. In May 2017, the firm raised USD 0.15 million in Seed funding led by 500 Global. The funding supports the company's growth initiatives and underlines its focus on audience analytics in the financial sector.AA Audience specializes in providing targeted audience solutions for financial institutions, including banks and credit card companies. Their offerings include data collection, analysis, and distribution via partnerships with mobile apps and ad networks, using proprietary machine learning models to generate insights. These insights enable clients to effectively target potential customers for various financial products. The services primarily cater to mobile users in North America and Europe, focusing on credit score estimations and tailored marketing strategies.AA Audience's revenue model is centered on providing data-driven solutions through partnerships and direct services. Clients access targeted audience data via platforms connected to Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs), typically engaging on a subscription or partnership basis. The revenue structure benefits from the demand for audience targeting solutions in the financial sector, emphasizing analytics and credit score estimations.The recent Seed funding raised in May 2017 will support the development of new products aimed at enhancing audience targeting capabilities. AA Audience plans to expand its services into additional markets across Europe and Asia by 2022, leveraging its analytics to enhance client engagement. The funding will be utilized to improve data collection methods and develop advanced analytics tools to meet the needs of a growing client base in these regions.

## Funding rounds

- Seed, May 8, 2017, $0.1M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed