# A Shoc Beverage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/a-shoc-beverage

- Industry: Consumer Products
- Headquarters: Newport Beach, US
- Website: www.ashoc.com
- Total disclosed funding: $29M
- Latest round: Series B (Apr 14, 2022)
- Investors on record: 2

## About

Based in California, US, and founded in 2018 by Scot De Lorme, A Shoc Beverage, LLC, d.b.a. ASHOC Energy, a.k.a. Adrenaline Shoc is a provider of sugar-free energy drinks namely ASHOC and ASHOC Accelerator.  In April 2022, A Shoc Beverage, LLC raised USD 29 million in a Series B funding from 7-Ventures and Keurig Dr Pepper, Inc. As of April 2022, Paul Nadel is the CEO of A Shoc Beverage, LLC.

ASHOC Energy provides energy drinks, such as ASHOC and ASHOC Accelerators that are formulated with plant-based ingredients like caffeine from coffee fruit, green coffee beans, yerba mate, and guarana seed, along with amino acids and electrolytes to boost performance, increase endurance, and enhance muscle recovery.

The company generates revenues from the sale of products through its e-commerce platform as well as other e-commerce platforms, including Amazon.

ASHOC Energy plans to use its proceeds from April 2022 funding to boost its sales teams, execute sports and entertainment partnerships, develop new products, and create and distribute digital content.

## Funding rounds

- Series B, Apr 14, 2022, $29M — 7-Ventures, Keurig Dr Pepper, Inc.

## Investors

- 7-Ventures (https://capitalatlas.ai/funds/7-ventures) — Series B
- Keurig Dr Pepper, Inc. — Series B