# A Place for Mom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/a-place-for-mom

- Industry: Healthcare
- Headquarters: New York, US
- Website: www.aplaceformom.com
- Total disclosed funding: $9.4M
- Latest round: Series A (Feb 10, 2006)
- Investors on record: 1

## About

Based in New York, US, and founded in 2000, A Place for Mom, Inc. operates as a provider of elder care referral services and offers resources and assistance in finding senior living options. In January 2022, a consortium led by Insight Partners, along with General Atlantic and Silver Lake, invested USD 175 million in A Place for Mom, Inc. As of March 2025, Tatyana Zlotsky is the Chief Executive Officer (CEO). A Place for Mom is a free senior living referral service that helps families find the right care for their loved ones. The firm offer support in navigating various senior living options, including independent living, assisted living, memory care, and home care. The company connects families with local senior living advisors who provide personalized recommendations based on individual needs. These advisors guide families through every step of the process from identifying care needs and comparing costs to scheduling tours and planning the transition. A Place for Mom also offers helpful tools such as a senior living cost calculator, care quiz, and resources on how to pay for care, including options like veterans benefits.

## Funding rounds

- Series A, Feb 10, 2006, $9.4M — Battery Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A