# A Friendlier Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/a-friendlier-company

- Industry: Packaging
- Headquarters: Guelph, Canada
- Website: www.friendlier.ca
- Total disclosed funding: $8.3M
- Latest round: Seed (Aug 7, 2025)
- Investors on record: 3

## About

Founded in 2019 and based in Guelph, Ontario, Canada, A Friendlier Company Inc., operates as a provider of reusable food packaging services that offers reusable plastic cups and containers. As of 2023, the company 's products is available across Ontario and Western Quebec. In August 2025, A Friendlier Company Inc. raised CAD 4.5 million in seed funding co-led by new investor Good & Well and returning invetor Relay Ventures, with participation from another returning investor Garage Capital. Individual investors also participated in the round. The company offers various eco-conscious, reusable food packaging containers that include Ocean Blue, Crystal Clear, Cup o' Joe used for coffee and tea. The company’s containers are microwave-friendly, freezer-safe, and waste-free solutions that can be used for food trucks, farms, online shops, charities, and more. The company generates revenue by selling different containers that vary as Disposables (USD 0.20 per container), Friendlier (USD 0.30-0.70 per container), and other reusables (USD 10-20 per container). The company plans to utilize the August 2025 funding to expand infrastructure with new micro-sanitation hubs in Winnipeg and Halifax, and to grow into hot beverages, catering, and grab-and-go retail beyond dining halls.

## Funding rounds

- Seed, Aug 7, 2025, $3.3M — Relay Ventures, Garage Capital, Good & Well
- Seed, Dec 12, 2023, $5M — Relay Ventures, Garage Capital

## Investors

- Relay Ventures (https://capitalatlas.ai/funds/relay-ventures) — Seed
- Garage Capital (https://capitalatlas.ai/funds/garage-capital) — Seed
- Good & Well (https://capitalatlas.ai/funds/good-well) — Seed