# 9Lenses

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/9lenses

- Industry: Internet
- Headquarters: Vienna, US
- Website: www.9lenses.com
- Total disclosed funding: $1.1M
- Latest round: Series A (Oct 29, 2013)
- Investors on record: 3

## About

9Lenses LLC offers a Client Consultation Platform that enhances sales processes through consultative experiences. The platform equips sales teams with tools for effective client engagement and insight generation, catering primarily to large organizations across various sectors.Founded in 2011 and headquartered in Vienna, US, 9Lenses LLC specializes in creating a Client Consultation Platform for businesses. The company was acquired by Astreya Partners, Inc. in October 2017. CEO Tom Hessen leads the team, building on his prior experience in the technology sector.9Lenses specializes in providing a comprehensive Client Consultation Platform designed to transform traditional sales interactions into consultative experiences. The core offerings include the Discovery Assistant, which enables sales representatives to gather critical insights from customers through a targeted questionnaire. This platform delivers an Assessment Scorecard, providing an in-depth analysis of the customer's business and identifying their top pain points without requiring expertise from subject matter experts. The AI Sales Assistant within the platform equips sales representatives with necessary resources, including insights, qualifying questions, and tailored solutions, enhancing their ability to advise clients effectively. The clientele primarily includes Fortune 500 organizations across various sectors, such as banking, consulting, insurance, and technology. The products are marketed primarily in North America and other global markets, targeting industries that rely on consultative selling to drive growth and improve customer engagement.9Lenses generates revenue through a subscription-based model, providing access to its Client Consultation Platform for businesses seeking to enhance their sales processes. Clients enter into agreements for regular access to the platform, which includes ongoing updates and support. Transaction structures typically involve direct B2B relationships, wherein organizations subscribe to the platform for a set fee, gaining access to various features aimed at improving sales efficacy and customer engagement. Specific pricing details are tailored based on client needs and the scale of deployment, ensuring that organizations of different sizes can leverage the platform's capabilities effectively. The focus on subscription services streamlines the revenue flow while enabling clients to benefit from an evolving set of tools designed to improve sales and customer relationship management.Looking ahead, 9Lenses plans to launch new features within its Client Consultation Platform to further enhance client engagement. The company is targeting expansion into international markets, particularly in Europe and Asia, by the end of 2024, focusing on organizations that prioritize consultative selling techniques. The recent funding round of USD 3.100 mn raised in the Series A will support these growth initiatives and facilitate further product development efforts.

## Funding rounds

- Series A, Oct 29, 2013, $1.1M — Rally Ventures
- Series A, Sep 10, 2013 — Kinetic Ventures, The Corporate Executive Board Company

## Investors

- Kinetic Ventures (https://capitalatlas.ai/funds/kinetic-ventures) — Series A
- The Corporate Executive Board Company — Series A
- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Series A