# 99vk.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/99vk-com

- Industry: Food
- Headquarters: Shanghai, China
- Website: www.99vk.com
- Total disclosed funding: $1.5M
- Latest round: Series B (Jun 28, 2011)
- Investors on record: 3

## About

99vk.com is an online marketplace specializing in health and nutritional products, offering dietary supplements aimed at enhancing overall well-being and addressing vitamin deficiencies.99vk.com operates as a health and nutrition product provider based in Shanghai, China. The company has undergone strategic pivots and raised CNY 10 million during its latest funding round, a Series B on June 28, 2011, with participation from Haitong Innovation Capital Management, Haitong Leading Private Equity Fund Management, and Sequoia Capital. The founder's specific history is not disclosed, and there is no information on subsidiaries or parent companies.???? specializes in health and nutritional products, providing a comprehensive online marketplace for consumers seeking wellness solutions. Their core product offerings include dietary supplements designed to enhance overall health, focusing on deficiencies in essential vitamins, such as Vitamin D, particularly for older adults. The company serves a diverse client base, including seniors and those managing chronic conditions, with products aimed at improving immunity, vitality, and overall well-being. Their online platform facilitates distribution on a national or potentially international scale.The revenue structure of ???? is based on direct-to-consumer sales through its e-commerce platform, allowing customers to purchase health products conveniently. Revenue generation is facilitated by a buy-and-sell model, offering individual items or bundled products that cater to specific health needs. Customers also have subscription options for regular replenishment of key nutritional items, with pricing reflecting product quality and health benefits, supported by promotional activities to enhance customer engagement.To drive future growth, 99vk.com plans to expand its product line with new health supplements and nutritional products. The company aims to enter new markets, specifically targeting regions within China. The CNY 10 million raised during the Series B funding round will be allocated towards these initiatives, facilitating product development and market entry strategies.

## Funding rounds

- Series B, Jun 28, 2011, $1.5M — Hong Shan, Haitong Leading Private Equity Fund Management, Haitong Innovation Capital Management

## Investors

- Hong Shan — Series B
- Haitong Leading Private Equity Fund Management (https://capitalatlas.ai/funds/haitong-leading-private-equity-fund-management) — Series B
- Haitong Innovation Capital Management (https://capitalatlas.ai/funds/haitong-innovation-capital-management) — Series B