# 99Games Online Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/99games-online-pvt

- Industry: Software
- Headquarters: Udupi, India
- Website: www.99games.in
- Total disclosed funding: $18M
- Latest round: Series B (Dec 26, 2016)
- Investors on record: 4

## About

99Games Online Pvt. Ltd. is a mobile game development company that creates engaging gaming experiences for a global audience, focusing on creativity and community interaction.Founded in 2008 in Udupi, India, 99Games Online Pvt. Ltd. specializes in mobile game development. The company has undergone various strategic pivots since its inception but has remained focused on engaging gaming experiences. Rohith Bhat is the founder and serves as the CEO, guiding the company through 7 funding deals. The most recent funding round occurred on October 12, 2022, raising INR 110 million, bringing the total amount raised to INR 110.00 mn with a current company valuation of INR 410.878 mn.99Games specializes in developing engaging mobile games that cater to a global audience of gamers. Their flagship product, Star Chef 2, offers an immersive culinary experience where players can explore their passion for cooking by managing a restaurant, creating recipes, and participating in real-time cooking challenges. The game emphasizes user engagement through vibrant graphics and community interactions, allowing players to build relationships and establish friendships through shared gameplay experiences. Their offerings are designed for a diverse market, with players primarily located in North America, Europe, and Asia, where mobile gaming has seen significant growth. By focusing on creativity and individuality, 99Games aims to provide long-lasting entertainment that resonates with users on a personal level.The revenue model for 99Games is structured around in-app purchases and monetization strategies typical of the mobile gaming industry. In 2023, the company reported revenue of INR 2,395,786.10 with an EBITDA of INR -1,261,812.30. Players enhance their gaming experience by purchasing virtual currencies, special items, and exclusive content within games like Star Chef 2. The company often engages in direct-to-consumer transactions, allowing players to access premium features that enhance gameplay. By continuously updating their offerings and introducing exciting new content, 99Games aims to retain their existing customer base while attracting new players.99Games Online Pvt. Ltd. is focused on expanding its product offerings and geographic reach. The company is currently working on new game titles designed to cater to diverse gaming preferences, with planned releases in the coming years. Additionally, they aim to penetrate new markets, particularly in Asia-Pacific and Latin America by the end of 2024. The recent funding of INR 110 million will be instrumental in supporting these initiatives, enhancing game development, and marketing efforts to facilitate this expansion.

## Funding rounds

- Series B, Dec 26, 2016, $2.4M — Ascent Capital, UTI Asset Management Company, Kalaari Capital, Dream Incubator
- Series B, Apr 17, 2015, $12M — Ascent Capital, Kalaari Capital
- Series A, Jul 1, 2013, $3.6M — Kalaari Capital

## Investors

- Kalaari Capital (https://capitalatlas.ai/funds/kalaari-capital) — Series A, Series B
- Ascent Capital (https://capitalatlas.ai/funds/ascent-capital) — Series B
- UTI Asset Management Company — Series B
- Dream Incubator (https://capitalatlas.ai/funds/dream-incubator) — Series B