# 99designs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/99designs-pty

- Industry: Internet
- Headquarters: Melbourne, Australia
- Website: www.99designs.com
- Total disclosed funding: $45M
- Latest round: Series B (Apr 15, 2015)
- Investors on record: 3

## About

99designs Pty Ltd is an online platform specializing in design services, connecting clients with a global community of freelance designers for projects such as logo creation and branding solutions.Founded in 2008 in Melbourne, Australia, 99designs operates as a marketplace facilitating connections between clients and freelance designers. The company has undergone strategic developments over time and was recently acquired by Cimpress Plc in October 2020. Fitryan Pratama is the founder, while Patrick Llewellyn serves as the CEO. Since its inception, the company has successfully closed three funding deals, with the latest round being a Series B in October 2020, securing USD 10.00 mn from investors including Accel, Harrison Metal Capital, and Recruit Strategic Partners. The total amount raised by the company stands at USD 10.00 mn, with a current valuation of USD 189.288 mn.99designs offers a comprehensive suite of design services centered around logo creation, website development, and branding solutions. Their core offerings include a free Logomaker, enabling users to design logos swiftly, and logo contests where clients receive multiple custom designs from freelance designers, enhancing creative collaboration. The platform caters to startups, small to medium-sized enterprises, and established brands across various industries, operating globally in markets such as North America, Europe, Asia, and Australia.99designs generates revenue primarily through transaction-based models, allowing clients to engage designers for specific projects or contests. Pricing reflects the complexity of requested designs, with logo design contests typically starting at USD 299, providing clients with multiple options. Additionally, the company offers premium branding packages through Brand Strategists to support businesses in establishing a strong market presence. This transactional approach aligns the company's financial performance with the demand for creative services across its diverse clientele.Following the acquisition by Cimpress Plc in October 2020, 99designs plans to enhance its product offerings and expand its reach into new geographic markets. The company is developing new design tools to improve user experience and aims to launch these innovations in the coming years. The recent funding will bolster these initiatives, allowing for strategic investments into technology and marketing to support growth in emerging markets such as Asia and Europe, targeting significant expansion by 2023.

## Funding rounds

- Series B, Apr 15, 2015, $10M — Accel, Harrison Metal, Recruit Strategic Partners
- Series A, Apr 28, 2011, $35M — Accel, Harrison Metal

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B
- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Series A, Series B
- Recruit Strategic Partners (https://capitalatlas.ai/funds/recruit-strategic-partners) — Series B