# 90 Seconds

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/90-seconds

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.90seconds.com
- Total disclosed funding: $48M
- Latest round: Series B (Jul 29, 2020)
- Investors on record: 10

## About

Based in Singapore, 90 Seconds Ltd operates a video creation platform designed to streamline the production of high-quality video content for enterprise brands, harnessing a global network of Creator Partners.90 Seconds Ltd is a video production company that provides a platform for businesses to create high-quality video content efficiently. Founded in 2010 in Singapore, the company has successfully secured a total of USD 11.00 mn in funding, with the latest round led by Bombora Group. The founders, Andreas Bastian, Nick Erskine-Shaw, and Tim Norton, have a history of establishing innovative solutions in the digital media space. The company has executed seven deals over the years, reinforcing its growth and market presence.90 Seconds specializes in providing a comprehensive video creation platform tailored for enterprise brands. The company’s core offerings include a seamless solution for producing high-quality video content at scale, which involves access to a global network of over 14,000 Creator Partners across 1,500 cities. This platform allows businesses to brief, plan, shoot, and edit videos while utilizing features such as project management tools, analytics, and customization options. The services cater to various end-use cases including customer story videos, company news announcements, and brand testimonials, effectively addressing the growing demand for continuous and engaging video content in diverse markets. 90 Seconds operates internationally, servicing enterprise clients across regions including North America, Europe, Asia, and Oceania, thereby enhancing global reach and accessibility to video production services.In 2022, 90 Seconds generated revenue amounting to USD 9,784,746. The company operates primarily on a project-based transaction model, focusing on enterprise clients who require scalable video production services. Revenue is driven by various project types, including standard production services and customized solutions tailored to client needs. The company’s pricing structure accommodates different enterprise clients based on the complexity and scale of their video projects, with specific plans for repeat services and mass production templates. By leveraging its extensive network of creators and streamlined operational processes, 90 Seconds facilitates efficient and timely video production tailored to the unique demands of its client base.90 Seconds Ltd plans to utilize its recent funding to expand its offerings and enter new markets. The company is focusing on enhancing its video creation platform with new features designed to improve user experience and accessibility. Targeted expansions into emerging markets in Southeast Asia and South America are anticipated by the end of 2024. The funding raised will support technology development and marketing efforts to facilitate these initiatives.

## Funding rounds

- Series B, Jul 29, 2020, $21M — Hong Shan, SIG Asia Investment, Right Click Capital, AirTree Ventures, Qualgro, Icehouse Ventures
- Series B, Jul 27, 2018, $15M — Hong Shan, SIG Asia Investment, Susquehanna International Group, Right Click Capital, AirTree Ventures, Qualgro, Atami Capital
- Series A, Jan 12, 2017, $5.2M — Hong Shan, AirTree Ventures, BEENEXT, Icehouse Ventures, OPT SEA
- Series A, Mar 24, 2016, $6.7M — Hong Shan, AirTree Ventures, BEENEXT, Icehouse Ventures, OPT SEA

## Investors

- Hong Shan — Series A, Series B
- AirTree Ventures (https://capitalatlas.ai/funds/airtree-ventures) — Series A, Series B
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Series A
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Series A, Series B
- OPT SEA — Series A
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series B
- Susquehanna International Group — Series B
- Right Click Capital (https://capitalatlas.ai/funds/right-click-capital) — Series B
- Qualgro (https://capitalatlas.ai/funds/qualgro) — Series B
- Atami Capital (https://capitalatlas.ai/funds/atami-capital) — Series B