# 8th Wall

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/8th-wall

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.8thwall.com
- Total disclosed funding: $8M
- Latest round: Series A (Feb 6, 2018)
- Investors on record: 4

## About

8th Wall, Inc. is a technology company that provides a platform for creating augmented reality experiences accessible through standard web browsers, catering to developers and businesses aiming to enhance user engagement.Founded in 2016 and headquartered in Palo Alto, California, 8th Wall specializes in web-based augmented reality solutions. The company was acquired by Niantic, Inc. in March 2022, which aims to integrate 8th Wall's WebAR technology into its developer platform tools. The co-founders include individuals with prior experience in technology and innovation. Notably, the company has secured a total of USD 8.00 mn in funding, primarily through its SERIES A round led by Norwest Venture Partners, which encompasses several notable investors. The most recent funding round occurred on March 10, 2022.8th Wall specializes in augmented reality (AR) solutions designed for web-based applications, providing a platform that enables developers to create immersive AR experiences accessible via standard web browsers. Their flagship product allows for the integration of location-based AR, image targets, and human-centric AR interactions, facilitating versatile applications across various industries. This technology is engineered for ease of use, targeting developers and businesses looking to enhance user engagement through interactive content. Key use cases include gaming, education, and marketing, where businesses utilize AR to captivate their audience and enrich experiences. 8th Wall's products are employed globally, serving clients across North America, Europe, and Asia, with a diverse customer base that includes educational institutions, entertainment companies, and consumer brands.8th Wall generates revenue primarily through subscription-based models that grant developers access to their AR platform and tools. Clients typically engage in transactions by selecting from various pricing plans that cater to different levels of service, which may include standard and premium tiers. The structure of these transactions often involves direct-to-consumer agreements or B2B partnerships, enabling companies to leverage 8th Wall’s technology to create customized AR applications. Revenue is derived from recurring subscription fees, with potential upselling of advanced features or additional support services. The company's focus on scalable solutions for both small developers and large enterprises positions it strategically within the growing AR market, thereby enhancing its revenue-generating capabilities.Following its acquisition by Niantic, Inc., 8th Wall plans to enhance its developer platform tools utilizing its proven WebAR technology. The company aims to release new AR products that align with Niantic's broader vision for Lightship, with an emphasis on expanding its offerings to developers across various industries. The recent funding will be utilized to support these initiatives and bolster the development of its platform, targeting a wider range of markets. Specific geographic expansion plans are being strategized to tap into emerging markets in Asia and Europe, broadening its user base and increasing engagement throughout these regions.

## Funding rounds

- Series A, Feb 6, 2018, $8M — Norwest Venture Partners, Shasta Ventures, The Venture Reality Fund, Sparkland Capital

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A
- The Venture Reality Fund (https://capitalatlas.ai/funds/the-venture-reality-fund) — Series A
- Sparkland Capital (https://capitalatlas.ai/funds/sparkland-capital) — Series A