# 60%

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/60

- Industry: Retail
- Headquarters: Tokyo, Japan
- Website: https://www.sixty-percent.com/
- Total disclosed funding: $2.9M
- Latest round: Series B (Feb 7, 2024)
- Investors on record: 6

## About

Based in Tokyo, Japan, established in 2018, SIXTYPERCENT Inc., doing business as 60%, offers an e-commerce website showcasing more than 1,500 brands and 110,000 items from 10 countries in Asia. In February 2024, SIXTYPERCENT Inc. raised venture funding led by returning investor Global Brain with participation from investors PE & HR Co., Ltd., Hakobune, and FRONTIER INTERNATIONAL. The firm as of August 2024, is led by it Representative DSirector, Nanae Matsuoka.

SIXTYPERCENT Inc. operates a cross-border fashion e-commerce platform specializing in Asian brands. Featuring clothing from ten Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia, it offers a diverse range of fashion for teens and people in their twenties. The platform includes women's and men's apparel, accessories, shoes, and more, with notable sections like Levely for premium items and ASIANVOICE for insights into Asian fashion trends.

The company generates revenue by selling its apparel and accessories products through its online marketplace, and some examples include ANDEZVOUS CHILLY RING at JPY 3,465, PEARCLAN, South Korea, Side Color Toning Balloon at JPY 8,481, NILLRING, P10.00 Buckle point pants at JPY 18,700, etc.

The company plans to utilize the February 2024 funding to increase its brands and expand internationally.

## Funding rounds

- Series B, Feb 7, 2024, $1.8M — Mitsubishi UFJ Capital, Global Brain, PE&HR, FRONTIER INTERNATIONAL, Hakobune
- Series A, Apr 19, 2021, $1.2M — Mitsubishi UFJ Capital, Global Brain, NOW (Japan)

## Investors

- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A, Series B
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A, Series B
- NOW (Japan) — Series A
- PE&HR (https://capitalatlas.ai/funds/pe-hr) — Series B
- FRONTIER INTERNATIONAL — Series B
- Hakobune (https://capitalatlas.ai/funds/hakobune) — Series B