# 5minlab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/5minlab

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.5minlab.com/ko/
- Total disclosed funding: $5.3M
- Latest round: Series A (Oct 26, 2020)
- Investors on record: 4

## About

Based in South Korea, 5minlab Corp. delivers innovative solutions focused on enhancing user engagement through interactive digital experiences designed for content creation, sharing, and consumption across various sectors.5minlab Corp. is a digital solutions company founded in 2013 in Seoul, South Korea. The company specializes in developing tools that enhance digital engagement. The founder, Moonhyoung Park, has a history in the tech sector. In February 2022, 5minlab was acquired by Krafton Inc. for KRW 23.8 billion. The company has successfully completed three deals to date, raising a total of KRW 6.0 billion.5minlab specializes in innovative solutions designed to enhance user engagement through interactive digital experiences. Their core product offerings include a suite of digital tools and applications that facilitate content creation, sharing, and consumption for both individuals and businesses. These tools are strategically developed to address the need for efficient and effective communication in educational, entertainment, and corporate settings. By focusing on user-friendly interfaces and robust functionality, 5minlab aims to empower content creators to connect more deeply with their audiences, particularly in markets such as South Korea, Japan, and the United States. Their client base primarily consists of educational institutions, marketing agencies, and corporate clients seeking to enhance their digital outreach and engagement strategies.5minlab generates revenue through a multi-faceted transaction structure that includes direct-to-consumer sales and B2B partnerships. The company offers subscription-based pricing plans for its flagship products, which allow clients to access premium features and capabilities tailored to their content needs. For example, businesses may enter into annual subscription agreements that provide them with enhanced support and additional functionalities, thereby maximizing their investment in 5minlab's offerings. Retailers and wholesalers also play a role in the distribution of these products, further expanding the company's reach within the market. The structured pricing plans are designed to accommodate various customer segments, ensuring a scalable approach to revenue generation while catering to a diverse clientele.Following its acquisition by Krafton Inc., 5minlab plans to leverage the recent funding of KRW 23.8 billion for expanding its product offerings and enhancing its market presence. The company aims to launch new products designed to further engage users, although specific release dates have not been disclosed. Additionally, 5minlab is targeting expansion into international markets, particularly in Japan and the United States, aiming to establish a strong foothold by the end of 2023.

## Funding rounds

- Series A, Oct 26, 2020, $5.3M — AJU IB Investment, Line Games Corporation, Korea Credit Guarantee Fund, Golden Oak Investment

## Investors

- AJU IB Investment (https://capitalatlas.ai/funds/aju-ib-investment) — Series A
- Line Games Corporation — Series A
- Korea Credit Guarantee Fund — Series A
- Golden Oak Investment (https://capitalatlas.ai/funds/golden-oak-investment) — Series A